Love Island’s Alexandra Couples Up With BRAND New Partner

I promise this is an intellectual post about brand partnerships and looking at authentic promotion! I hope you weren’t misled by the headline and switched off immediately – there’s potential, just wait! Also hope you caught my play on words in the headline. I even capitalised it for you. Before…

A Life Without Numbers

There’s been some thoughts floating around the web these past few weeks about the idea of not showcasing our social media following and likes on our pages. Would it make people feel better? Help improve their feeling of self-worth? Stop us competing with one another? A lot of us value…

Instagram #Ad Case Study: Listerine

I wouldn’t call this a new series on the blog, but I wanted to start an Influencer Marketing segment, where I can discuss different Instagram Influencer adverts and what’s good/bad about them, what works and what doesn’t. I still feel the area surrounding Instagram Influencer adverts is very new and…

Influencers and their ‘Influence’

Did you see the Kim Kardashian’s Instagram post on Wednesday? With 111 million followers, there’s quite a chance you may be one of them. So I’m going to guess you have seen it. But if, like me, you are one of the extremely minor few that don’t follow Kim Kardashian…