3   31
1   27
7   38
1   16
0   17
0   19
2   28
1   12

When Will We Finally Be Fully Inclusive?

It seems to be a slow process, but little by little, brands are beginning to introduce more range to their colour options to promote diversity and inclusion among their consumers. It…

Where Did the Virtual Influencers Go?

It was around this time last year when I first learnt of virtual influencers. I was in the midst of writing my dissertation (those three weeks went by quite quickly) and…

Coronavirus: But Make it Fashionable and Profitable

Now that we’re eight or nine weeks into lockdown – who’s counting anymore? – it seems we’ve become accustomed to a new way of life. Only a mere number of days…

Is TikTok the New Instagram?

I’m sure you’ve heard of the TikTok app by now, right? The video platform a little like Vine (RIP) but longer in length and with the ability to pause and continue…

Brands Making the Best and Worst of a Bad Situation

Right now, a lot of businesses face uncertainty. Small businesses have been forced to close, or lay-off staff. Other businesses have had to come up with new ways to adapt to…

Should Influencers be Certified in Advertising?

Probably my biggest pet peeve within the influencer marketing industry is when influencers don’t declare adverts, sponsored posts, affiliate links or if something has been gifted. There has been so much…

Dealing with Diversity in Influencer Marketing

A recent report on influencer marketing in the US caught my attention this week in terms of diversity within the industry. There were a lot of very interesting facts and figures;…

How Influencer Marketing Will Work on TikTok

TikTok – have you heard of it yet? If you haven’t, you’re probably going to be hearing a lot about it in the next coming months. I must confess, I was…

A Look Back at Influencer Marketing in 2019

It’s been quite a year for Influencer Marketing (IM). With more organizations starting to understand its impact and benefits, adding more budget to their IM department and micro-influencers coming to the…

How Long is Left for Kylie Cosmetics?

Just two days ago the news was released that Coty had purchased a 51% share of Kylie Jenner’s beauty empire, Kylie Cosmetics making them the majority shareholder in the organisation. Definitely…