#BloggersWanted: Lazy or Tactful?

I have this niggling annoyance with the #BloggersWanted hashtag on Twitter. I see PRs and Marketers sending out tweets asking for bloggers to get in contact for possible collaborations, review products or be added to mailing lists. Sometimes I think it’s lazy on their behalf. Other times I can see…

Love Island’s Alexandra Couples Up With BRAND New Partner

I promise this is an intellectual post about brand partnerships and looking at authentic promotion! I hope you weren’t misled by the headline and switched off immediately – there’s potential, just wait! Also hope you caught my play on words in the headline. I even capitalised it for you. Before…

A Life Without Numbers

There’s been some thoughts floating around the web these past few weeks about the idea of not showcasing our social media following and likes on our pages. Would it make people feel better? Help improve their feeling of self-worth? Stop us competing with one another? A lot of us value…

Holly Nichols – Let’s Hear it for the Girls Campaign

I saw images in the news last week of the Harvey Nichols Knightsbridge store having its sign changed to ‘Holly Nichols’ and thought, ‘What an odd rebranding’. With the recent name changes from John Lewis and Waitrose adding ‘and Partners’ to their names, I thought it an odd bandwagon to…

Is Controversial Cosmopolitan Cover Star Tess Holliday Glorifying Obesity or Portraying a …

I’ve long been a Cosmo Girl, with a collection of issues that would rival the shelves of Waterstones and WH Smith. Farrah Storr has been a role model of mine ever since she took over the position of Editor-in-Chief. During my placement year, any time I was on email to…

Instagram #Ad Case Study: Listerine

I wouldn’t call this a new series on the blog, but I wanted to start an Influencer Marketing segment, where I can discuss different Instagram Influencer adverts and what’s good/bad about them, what works and what doesn’t. I still feel the area surrounding Instagram Influencer adverts is very new and…

#IAMWOMEN: The Women I Look Up To

One of my favourite campaigns I worked on in the last few months of my placement was Calvin Klein’s newest fragrance, CALVIN KLEIN WOMEN. I loved the meaning behind it and it was Chief Creative Officer Raf Simon’s debut fragrance for the brand, which made it even more exciting. An…

Passing the Baton to the Next PR Intern

It’s my first day of unemployment and I don’t really know how to feel. I left our work group-chat this morning and felt a little anxious doing so, thinking of everything I’ll be missing out on. But this day was due to come around, and it came around quicker than…

The Highs and Lows of My Placement Year

Full-time work. Moving to a new city. Living in a house with strangers. Starting a new job. Fear of the unknown. Landing my dream job in PR. Last June before moving to London, I had a lot of things to look forward to, but I also had a lot of…

How to Make the Most of Your Placement Year

Second post of the week. So far, so good. Just three more days to go! For this one I thought I’d write about how to make the most of your placement year, because I definitely tried my best and in result, had the best year of my life. If you’re…