In PR, Experience is Everything

What I’ve come to realise after many applications for placements and from conducting my #GirlBossMonday posts, in the PR industry, experience is everything. Experience is no longer a way of impressing…

The Rise of the Influencer

Gone are the days of sending celebrities products and merchandise for advertising. Today, brands are turning to the ‘everyday’ girl or boy who has a substantial following on social media. Also…

We Are… Student Scran!

  Are you a student? Are you a culinary extraordinaire? If you answered ‘yes’ to the first question and ‘no’ to the second, then I have the solution for you. This year,…

Do I Really Need a Degree in PR?

A popular debate and highly opinionated discussion lies around the topic of whether we need a degree in Public Relations in order to be successful in the industry. After a few…

Campaign of 2017: #WomensMarch

The most common way that people give up their power is by thinking they don’t have any. In response to the inauguration of a certain Mr President, women, men and children all…

Who Can We Trust?

The 17th edition of the Edelman Trust Barometer was released at the beginning of this week, showing a major decline across all four institutions. The four institutions included the government, media,…

Donald Trump: A PR Genius

It’s just nine short days until the dreaded inauguration of President Elect, Donald Trump. Love him or loathe him, – I’m hoping you all fall into the latter – we can’t…