Is the Beauty Industry Controlled by Influencers?

Do you remember a time when your favourite glossy magazine influenced the beauty products that you purchased? It would be the beauty editors’ reviews that would make or break a product. Now though? Do you even read magazines? Do you know who the beauty journalists are? Do they have any…

What Happens When You Go Off the Grid?

Just imagine it. A world without social media. A world where no one but your closest friends know what you’re up to. A world where you don’t post what you’re eating for dinner. A world where you don’t compete for the number of likes on your pictures. Just imagine it.…

Why Brands Need Diversity in Marketing

Diversity. It’s what we’ve been crying out for, for so long. You know it, I know it, and the brands know it. Yet, when a lot of brands do try and diversify their marketing strategies or their social media feeds, it almost seems forced. Now though, because of the largest…

Where Did the Virtual Influencers Go?

It was around this time last year when I first learnt of virtual influencers. I was in the midst of writing my dissertation (those three weeks went by quite quickly) and came across the term while researching influencer marketing trends. Related: How I Wrote My Dissertation In Three Weeks I…

Is TikTok the New Instagram?

I’m sure you’ve heard of the TikTok app by now, right? The video platform a little like Vine (RIP) but longer in length and with the ability to pause and continue with a new taking. TikTok has been taking over my Twitter and Instagram feeds with everyone slowly migrating to…

Can Influencers Help #FlattenTheCurve?

There are many ways of getting information out far and wide in today’s world. We have the news on TV, online and in the papers, we have social media and we have word of mouth. Donald Trump would ask that you don’t listen to or read the news on channels…

#FridayFive: Five Ways to Stay Connected in Isolation

I’ve started to talk about the ‘rona quite a lot recently. On Monday, I blogged about what it’s like to live in isolation with flatmates. On Wednesday, I wondered if remote working is going to become the new normal. Last week, I talked about having a front row seat to…

Brands Making the Best and Worst of a Bad Situation

Right now, a lot of businesses face uncertainty. Small businesses have been forced to close, or lay-off staff. Other businesses have had to come up with new ways to adapt to the situation, offering delivery services or pick-up only. Other businesses have had to try and cope with the new…

IFH: Influencing From Home During the Coronavirus Pandemic

We’re all used to our favourite influencers posting outfit pictures on street corners of London, New York and Milan. We enjoy their content showing us the coolest bars and restaurants. We’ve become accustomed to watching them live their best lives on press trips to the Maldives, Hollywood and Ibiza. Given…

Can Influencing Be Taught?

Can you teach someone to be an influencer? Is this the leader/entrepreneur debate all over again? Is someone born an influencer or do they develop the skills to become one? Could I (or anyone else) devise a strategy and say, “follow these steps and by the end of the year…