Should Influencers be Certified in Advertising?

Probably my biggest pet peeve within the influencer marketing industry is when influencers don’t declare adverts, sponsored posts, affiliate links or if something has been gifted. There has been so much press surrounding this, so much information from the Advertising Standards Agency (ASA) and even the general public (who often…

Dealing with Diversity in Influencer Marketing

A recent report on influencer marketing in the US caught my attention this week in terms of diversity within the industry. There were a lot of very interesting facts and figures; some shocking, some expected. The report was titled, “The State of Influencer Equality™” by IZEA and was published in…

#FridayFive: Five Viral Social Media Campaigns From This Week

It’s been a while since I’ve written about my favourite campaigns as I used to do during my time at university. Notably, I have written about my favourite Halloween campaigns and my favourite Christmas campaigns. But this week, there were quite a few that caught my eye, and so, here…

Does Politics Belong in Influencer Marketing?

Last week, my Twitter feed was taken over by everyone talking about Mike Bloomberg. Even though I live in America, I have taken no interest in the presidential election whatsoever as it seems the current President is very likely to be re-elected. I’ve seen glimpses of articles here and there…

Cancel Culture Needs to be Cancelled

Recently, I’ve been seeing a lot of posts on Twitter and other social platforms labeling celebrities and social stars as ‘cancelled’. For any little mistake they make, the whole world labels them as finished, career over, no way of return. It seems that we are all very quick to judge…

#FridayFive: Five New York-Irish Influencers to Follow

Before I moved to New York, I used to follow a lot of people that already lived there to give me motivation and inspiration to hopefully move there myself one day. Their Instagram posts and stories were forever making me jealous but also giving me that drive and determination to…

How Influencer Marketing Will Work on TikTok

TikTok – have you heard of it yet? If you haven’t, you’re probably going to be hearing a lot about it in the next coming months. I must confess, I was very skeptical at the beginning and didn’t succumb to downloading the app as I brushed it off as another…

A Look Back at Influencer Marketing in 2019

It’s been quite a year for Influencer Marketing (IM). With more organizations starting to understand its impact and benefits, adding more budget to their IM department and micro-influencers coming to the forefront, it’s been a big year. There have been bad examples and there have been good. Personally, I still…

Does Influencer Marketing Belong in the Sports Industry?

Last week Twitter went a little crazy over an ad from Manchester City Football Club asking for influencers to attend their home games and to try to recruit more fans for the team. A little embarrassing to say the least, it led me to think – can influencer marketing work…