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Why It’s Okay to be Selfish Sometimes

We all have one life. That’s a given. How we choose to live that life should be up to us, not someone else. You shouldn’t do things to please others or…

#FridayFive: Five Ways to be the Best Intern

When I say ‘be the best intern,’ I really mean, ‘be the best intern the office has ever had.’ Really. You want to leave your mark and set the bar high…

The ‘Purpose’ of PR

Perhaps you may have seen the advert that circulated last week, showing a woman switching jobs from PR to work for a charity, which was labeled with having ‘more purpose’. As…

Why I Chose Liverpool John Moores University

Making life-changing decisions are never easy. I always worry that I’m going to choose the wrong path, the wrong city, the wrong accommodation, the wrong job, all of it. I’m forever…

#FridayFive: Five Things You Learn Living Alone

I’ve been living fully on my own for the past six months now. I couldn’t wait to finally have my own place, finally feel like a proper adult and finally feel…

Leveraging Social Media as a Music Artist: The Capaldi Way

Ever since discovering a certain music artist on Spotify around 18 months ago, I’ve seen them perform live to a small audience but have also watched their social media audience rise…

Three Excuses We Need to Stop Making

Excuses, excuses, excuses. Over the past while, I’ve made the conscious decision to stop making excuses for myself or putting things off that I should be doing (ahem, dissertation). The number…

#FridayFive: Five Modern Ways to Network

These days, and especially in PR, it’s a lot about who you know, rather than what you know. After all, Public Relations is all about relationships and connections. So in a world where a lot…

Is It Such A Bad Thing to Be A ‘PR Girl’?

Sometimes I cringe when I see a #PRGirl post or even an account solely dedicated to the term on Instagram. Are we belittling ourselves by using that term? Do we want…

Liar, Liar, Pants on Fyre: Instagram or Insta-scam?

This weekend, along with millions of others around the world, I watched a documentary on Netflix. It had appeared on my Instagram, Twitter and Snapchat feeds continuously over the past three…