Is PR ‘Essential’?

A newspaper cutting has been doing the rounds on Twitter showing who is an ‘essential worker’ and who isn’t (according to 1,000 or so people in Singapore). Of course, the essential…

Can Influencers Help #FlattenTheCurve?

There are many ways of getting information out far and wide in today’s world. We have the news on TV, online and in the papers, we have social media and we…

The ‘Worst Ad Campaign Ever’?

Is it something in the water? Or something in the Pepsi? April has seen a number of brands fall flat on their faces with disastrous and mostly baffling content. I find…