#FridayFive: Five Influencers Killing the Game

Influencers. What would my life be without them. There’s reason to love them or loathe them what with their free trips to exotic destinations or getting paid thousands of pounds for…

What Even is PR in Today’s World?

I have just completed a four year degree in Business with Public Relations (PR). I spent one of those years working as a PR Assistant for a beauty company in London.…

The UK’s Best PR Student Blogger 2019

A few weeks ago I was named the UK’s Best PR Student Blogger of 2019. You could say it was quite a way to top off my final year of university,…

How Instagram Hiding Likes May Affect Influencer Marketers

I had a post almost ready to go tonight about Instagram hiding likes and the reasons I welcomed the idea. The blog was actually titled ‘Why I Sometimes Wish Social Media…

Why You Need to Think About Your Personal Brand

We all know what a brand is and when thinking about brands, the first few that come to mind are Apple, Coca Cola and even Cadbury’s. We’d recognise their logo anywhere,…

#FridayFive: Five Reasons to Work With Micro-Influencers

When Influencer Marketing first took off, it was seen as a numbers game. The more followers the better, the more likes the better and the more comments, the better. And, the…

LUSH Are Flushing Social Media Down the Drain

Yesterday morning, LUSH announced on social media that they were planning to abandon all of their social media platforms (fitting). My Twitter timeline blew up with everyone extremely confused and appalled…

The Line between Sponsored Posts and Plain Old Adverts

The more the Influencer world evolves, the better Influencers are becoming at creating content. After all, practice makes perfect and over time, Influencers will know what works for their audiences, what…

Liar, Liar, Pants on Fyre: Instagram or Insta-scam?

This weekend, along with millions of others around the world, I watched a documentary on Netflix. It had appeared on my Instagram, Twitter and Snapchat feeds continuously over the past three…