New Job, New Sector, New Me

On Monday of this week, I started my new job in New York. I am continuing to work in Influencer Marketing, which at the moment, is the career path that I…

Start Spreading the News…

…I’m leaving in a few days!! My visa has been approved, my one-way ticket booked and all that’s waiting is for me to pack my two suitcases and be on my…

Is ‘Influencer Privilege’ a Thing?

Last Thursday was a huge day for the lives of many students across the UK and Ireland as they received their A Level and Leaving Cert results. I remember clearly the…

#FinalYearFear with Orlagh Shanks

Since I interviewed myself for the Placement Profiles, I thought since I pestered everyone again with more questions, I would put myself through it too. Plus I thought it would be…

#FridayFive: Five Influencers Killing the Game

Influencers. What would my life be without them. There’s reason to love them or loathe them what with their free trips to exotic destinations or getting paid thousands of pounds for…

What Even is PR in Today’s World?

I have just completed a four year degree in Business with Public Relations (PR). I spent one of those years working as a PR Assistant for a beauty company in London.…

The UK’s Best PR Student Blogger 2019

A few weeks ago I was named the UK’s Best PR Student Blogger of 2019. You could say it was quite a way to top off my final year of university,…

How Instagram Hiding Likes May Affect Influencer Marketers

I had a post almost ready to go tonight about Instagram hiding likes and the reasons I welcomed the idea. The blog was actually titled ‘Why I Sometimes Wish Social Media…

Why You Need to Think About Your Personal Brand

We all know what a brand is and when thinking about brands, the first few that come to mind are Apple, Coca Cola and even Cadbury’s. We’d recognise their logo anywhere,…

#FridayFive: Five Reasons to Work With Micro-Influencers

When Influencer Marketing first took off, it was seen as a numbers game. The more followers the better, the more likes the better and the more comments, the better. And, the…