How Instagram Hiding Likes May Affect Influencer Marketers

I had a post almost ready to go tonight about Instagram hiding likes and the reasons I welcomed the idea. The blog was actually titled ‘Why I Sometimes Wish Social Media…

#FridayFive: Five Reasons to Work With Micro-Influencers

When Influencer Marketing first took off, it was seen as a numbers game. The more followers the better, the more likes the better and the more comments, the better. And, the…

LUSH Are Flushing Social Media Down the Drain

Yesterday morning, LUSH announced on social media that they were planning to abandon all of their social media platforms (fitting). My Twitter timeline blew up with everyone extremely confused and appalled…

What’s Worse: Influencers Faking Followers or Faking Images?

I’ve written a couple of posts about Influencers and fake followers on here. One discussed whether we should name and shame those who do it and the other pointed out five…

Fast Fashion and How We Can Slow It Down

I’m keeping the theme of fashion going this week as you may have seen my previous post on Boohoo’s new Student Meal Deal package. I’m studying corporate social responsibility (CSR) this…

Is University the Right Choice For You?

At school, I feel like your future is outlined for you. You complete your GCSEs, progress to A Levels and finally go to university. It’s seen as the ‘normal’ thing to…

Influencer or Fraud? Should We Name and Shame Influencers Who Buy …

There has been a lot of talk this week surrounding Influencers and the buying of followers, likes and comments. It’s been a tricky subject for a while, with a lot of…

#BloggersWanted: Lazy or Tactful?

I have this niggling annoyance with the #BloggersWanted hashtag on Twitter. I see PRs and Marketers sending out tweets asking for bloggers to get in contact for possible collaborations, review products…

What Makes an ‘Influencer’ an Influencer?

Did you know, there are people out there, self-employed, being paid thousands of pounds just for a post on Instagram? Being taken on all-expenses-paid trips around the world for money-can’t-buy experiences,…