Leveraging Social Media as a Music Artist: The Capaldi Way

Ever since discovering a certain music artist on Spotify around 18 months ago, I’ve seen them perform live to a small audience but have also watched their social media audience rise…

#FridayFive: Five Modern Ways to Network

These days, and especially in PR, it’s a lot about who you know, rather than what you know. After all, Public Relations is all about relationships and connections. So in a world where a lot…

Liar, Liar, Pants on Fyre: Instagram or Insta-scam?

This weekend, along with millions of others around the world, I watched a documentary on Netflix. It had appeared on my Instagram, Twitter and Snapchat feeds continuously over the past three…

What’s Worse: Influencers Faking Followers or Faking Images?

I’ve written a couple of posts about Influencers and fake followers on here. One discussed whether we should name and shame those who do it and the other pointed out five…

The Lifespan of an Influencer

When I worked in Influencer Marketing during my placement year, I started to get a grasp of just how big the Influencer world is. I started to see the money that…

Fast Fashion and How We Can Slow It Down

I’m keeping the theme of fashion going this week as you may have seen my previous post on Boohoo’s new Student Meal Deal package. I’m studying corporate social responsibility (CSR) this…

Love Island’s Alexandra Couples Up With BRAND New Partner

I promise this is an intellectual post about brand partnerships and looking at authentic promotion! I hope you weren’t misled by the headline and switched off immediately – there’s potential, just…