How the Pandemic Impacted Influencer Marketing
This article originally appeared in the Winter issue of Strategic, which can be found here. The past two years have
This article originally appeared in the Winter issue of Strategic, which can be found here. The past two years have
Oh hello, throwback to when I used to write my #FridayFive blog posts every single week. How much time I
April was a very slow month of reading for me with only four books added to the yearly total. I
I wrote a blog recently about what Instagram needed to do to stay relevant. I questioned whether the app would
Oh yes, don’t think because you’re young, hip and can bust a few moves on TikTok that you’re having all
‘I’ll be happy when I’m rich.’ ‘I’ll be happy when I land my dream job.’‘I’ll be happy when I’m on
You may have read that headline and said, ‘Wait, what? Instagram isn’t becoming irrelevant, it’s the biggest social media platform
By now you probably know what an influencer is. However, your definition of an influencer is probably very different than
It came to light a few weeks ago that the UK government spent £63,000 on influencer marketing to promote the
We are all well aware that within the working world, there are pay gaps. There are large discrepancies between how
It came to light a few months ago that influencers were being labelled a ‘risk’ in brand campaign strategies. One
I don’t know if you’ve heard, but there are houses across the world filled with influencers. These houses, often referred