The ‘Worst Ad Campaign Ever’?


Is it something in the water? Or something in the Pepsi? April has seen a number of brands fall flat on their faces with disastrous and mostly baffling content. I find crisis communications extremely fascinating. What happens when a video… Continue Reading

In PR, Experience is Everything


What I’ve come to realise after many applications for placements and from conducting my #GirlBossMonday posts, in the PR industry, experience is everything. Experience is no longer a way of impressing the employer, but now seems to be a basic… Continue Reading

The Rise of the Influencer


Gone are the days of sending celebrities products and merchandise for advertising. Today, brands are turning to the ‘everyday’ girl or boy who has a substantial following on social media. Also known as the influencer. Brands no longer want to… Continue Reading

#GirlBossMonday with Cassie Galasetti

cassie galasetti

It’s that time of the week again: #GirlBossMonday! For this week’s #GirlBossMonday we’re headed to New Jersey, USA with Cassie Galasetti, co-founder of the boutique Social Sidekick, Media, Branding and PR Agency. With over 15 years of experience in the entertainment and media fields… Continue Reading