The ‘Worst Ad Campaign Ever’?

pepsi

Is it something in the water? Or something in the Pepsi? April has seen a number of brands fall flat on their faces with disastrous and mostly baffling content. I find crisis communications extremely fascinating. What happens when a video… Continue Reading

In PR, Experience is Everything

experience

What I’ve come to realise after many applications for placements and from conducting my #GirlBossMonday posts, in the PR industry, experience is everything. Experience is no longer a way of impressing the employer, but now seems to be a basic… Continue Reading

The Rise of the Influencer

the-rise-of-the-influencer

Gone are the days of sending celebrities products and merchandise for advertising. Today, brands are turning to the ‘everyday’ girl or boy who has a substantial following on social media. Also known as the influencer. Brands no longer want to… Continue Reading

#GirlBossMonday with Cassie Galasetti

cassie galasetti

It’s that time of the week again: #GirlBossMonday! For this week’s #GirlBossMonday we’re headed to New Jersey, USA with Cassie Galasetti, co-founder of the boutique Social Sidekick, Media, Branding and PR Agency. With over 15 years of experience in the entertainment and media fields… Continue Reading