#FinalYearFear with Ciara De Carteret

Hello and welcome to a new series! Yes, another one. If you’ve been around for a while, you may remember I interviewed a lot of students on various placements around this…

How Instagram Hiding Likes May Affect Influencer Marketers

I had a post almost ready to go tonight about Instagram hiding likes and the reasons I welcomed the idea. The blog was actually titled ‘Why I Sometimes Wish Social Media…

Why You Need to Think About Your Personal Brand

We all know what a brand is and when thinking about brands, the first few that come to mind are Apple, Coca Cola and even Cadbury’s. We’d recognise their logo anywhere,…

#FridayFive: Five Reasons to Work With Micro-Influencers

When Influencer Marketing first took off, it was seen as a numbers game. The more followers the better, the more likes the better and the more comments, the better. And, the…

#FinalYearFear with Kirandeep Paul

Hello and welcome to a new series! Yes, another one. If you’ve been around for a while, you may remember I interviewed a lot of students on various placements around this…

What’s Worse: Influencers Faking Followers or Faking Images?

I’ve written a couple of posts about Influencers and fake followers on here. One discussed whether we should name and shame those who do it and the other pointed out five…

Stop the Press! Is the End in Sight for Print Publications?

Newspapers are widely known as ‘yesterday’s news’ and in a generation of having the news at our fingertips 24/7, why would we want to read about what happened yesterday? Millennials live…

#FridayFive: Five Ways to Build a Personal Brand

Not too long ago, the term ‘brand’ used to relate to businesses. Nowadays, each of us as individuals, are our own brand. We put ourselves out there on the web, on…

#PlacementProfile: Kirandeep Paul | Luxury Marketing Assistant

Hello. Welcome to my newest blog series, documenting the thoughts of placement students as far and wide as I can. Each week (hopefully) I will have a profile of a current…