#FridayFive: Five Reasons to Work With Micro-Influencers

When Influencer Marketing first took off, it was seen as a numbers game. The more followers the better, the more likes the better and the more comments, the better. And, the…

#BloggersWanted: Lazy or Tactful?

I have this niggling annoyance with the #BloggersWanted hashtag on Twitter. I see PRs and Marketers sending out tweets asking for bloggers to get in contact for possible collaborations, review products…