The Line between Sponsored Posts and Plain Old Adverts

The more the Influencer world evolves, the better Influencers are becoming at creating content. After all, practice makes perfect and over time, Influencers will know what works for their audiences, what…

Love Island’s Alexandra Couples Up With BRAND New Partner

I promise this is an intellectual post about brand partnerships and looking at authentic promotion! I hope you weren’t misled by the headline and switched off immediately – there’s potential, just…