Does Politics Belong in Influencer Marketing?

Last week, my Twitter feed was taken over by everyone talking about Mike Bloomberg. Even though I live in America, I have taken no interest in the presidential election whatsoever as…

Cancel Culture Needs to be Cancelled

Recently, I’ve been seeing a lot of posts on Twitter and other social platforms labeling celebrities and social stars as ‘cancelled’. For any little mistake they make, the whole world labels…

How Influencer Marketing Will Work on TikTok

TikTok – have you heard of it yet? If you haven’t, you’re probably going to be hearing a lot about it in the next coming months. I must confess, I was…

A Look Back at Influencer Marketing in 2019

It’s been quite a year for Influencer Marketing (IM). With more organizations starting to understand its impact and benefits, adding more budget to their IM department and micro-influencers coming to the…

How Long is Left for Kylie Cosmetics?

Just two days ago the news was released that Coty had purchased a 51% share of Kylie Jenner’s beauty empire, Kylie Cosmetics making them the majority shareholder in the organisation. Definitely…

Does Influencer Marketing Belong in the Sports Industry?

Last week Twitter went a little crazy over an ad from Manchester City Football Club asking for influencers to attend their home games and to try to recruit more fans for…

#FridayFive: Five Reasons I Sometimes Wish Social Media Didn’t Exist

You may have heard this week that things are changing with Instagram. The social platform will be trialing hiding likes on photos. Personally? I’m a huge fan. Instagram started out as…

How Instagram Hiding Likes May Affect Influencer Marketers

I had a post almost ready to go tonight about Instagram hiding likes and the reasons I welcomed the idea. The blog was actually titled ‘Why I Sometimes Wish Social Media…

Why You Need to Think About Your Personal Brand

We all know what a brand is and when thinking about brands, the first few that come to mind are Apple, Coca Cola and even Cadbury’s. We’d recognise their logo anywhere,…