The Rise of the Influencer

Gone are the days of sending celebrities products and merchandise for advertising. Today, brands are turning to the ‘everyday’ girl or boy who has a substantial following on social media. Also…

#GirlBossMonday with Cassie Galasetti

It’s that time of the week again: #GirlBossMonday! For this week’s #GirlBossMonday we’re headed to New Jersey, USA with Cassie Galasetti, co-founder of the boutique Social Sidekick, Media, Branding and PR Agency. With over…

Who Can We Trust?

The 17th edition of the Edelman Trust Barometer was released at the beginning of this week, showing a major decline across all four institutions. The four institutions included the government, media,…