#GirlBossMonday with Kristen Ruby

It’s that time of the week again: #GirlBossMonday! Kristen Ruby is the founder of Ruby Media Group, New York. Kristen is also a frequent on air TV contributor and speaks on social media, tech trends and crisis…

My Blogging Story: 7 Years Later

Last week, I received the amazing news that I had been shortlisted for Richard Bailey’s Best PR Blog of 2017 along with three other amazing student PR bloggers. For achieving a…

In PR, Experience is Everything

What I’ve come to realise after many applications for placements and from conducting my #GirlBossMonday posts, in the PR industry, experience is everything. Experience is no longer a way of impressing…

The Rise of the Influencer

Gone are the days of sending celebrities products and merchandise for advertising. Today, brands are turning to the ‘everyday’ girl or boy who has a substantial following on social media. Also…

#GirlBossMonday with Cassie Galasetti

It’s that time of the week again: #GirlBossMonday! For this week’s #GirlBossMonday we’re headed to New Jersey, USA with Cassie Galasetti, co-founder of the boutique Social Sidekick, Media, Branding and PR Agency. With over…

Who Can We Trust?

The 17th edition of the Edelman Trust Barometer was released at the beginning of this week, showing a major decline across all four institutions. The four institutions included the government, media,…