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Where Did the Virtual Influencers Go?

It was around this time last year when I first learnt of virtual influencers. I was in the midst of writing my dissertation (those three weeks went by quite quickly) and…

How Influencer Marketing Will Work on TikTok

TikTok – have you heard of it yet? If you haven’t, you’re probably going to be hearing a lot about it in the next coming months. I must confess, I was…

A Look Back at Influencer Marketing in 2019

It’s been quite a year for Influencer Marketing (IM). With more organizations starting to understand its impact and benefits, adding more budget to their IM department and micro-influencers coming to the…