#FridayFive: Five Reasons I Sometimes Wish Social Media Didn’t Exist

You may have heard this week that things are changing with Instagram. The social platform will be trialing hiding likes on photos. Personally? I’m a huge fan. Instagram started out as…

LUSH Are Flushing Social Media Down the Drain

Yesterday morning, LUSH announced on social media that they were planning to abandon all of their social media platforms (fitting). My Twitter timeline blew up with everyone extremely confused and appalled…

Leveraging Social Media as a Music Artist: The Capaldi Way

Ever since discovering a certain music artist on Spotify around 18 months ago, I’ve seen them perform live to a small audience but have also watched their social media audience rise…

#FridayFive: Five Modern Ways to Network

These days, and especially in PR, it’s a lot about who you know, rather than what you know. After all, Public Relations is all about relationships and connections. So in a world where a lot…

The Lifespan of an Influencer

When I worked in Influencer Marketing during my placement year, I started to get a grasp of just how big the Influencer world is. I started to see the money that…

A Recap of the #AskOrlagh Twitter Chat

In case you missed the Twitter Q&A with me last Tuesday, I thought I’d put some of the main questions here along with my answers plus a little more detail. No…

#BloggersWanted: Lazy or Tactful?

I have this niggling annoyance with the #BloggersWanted hashtag on Twitter. I see PRs and Marketers sending out tweets asking for bloggers to get in contact for possible collaborations, review products…

A Life Without Numbers

There’s been some thoughts floating around the web these past few weeks about the idea of not showcasing our social media following and likes on our pages. Would it make people…

Instagram #Ad Case Study: Listerine

I wouldn’t call this a new series on the blog, but I wanted to start an Influencer Marketing segment, where I can discuss different Instagram Influencer adverts and what’s good/bad about…