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Where Did the Virtual Influencers Go?

It was around this time last year when I first learnt of virtual influencers. I was in the midst of writing my dissertation (those three weeks went by quite quickly) and…

A Look Back at Influencer Marketing in 2019

It’s been quite a year for Influencer Marketing (IM). With more organizations starting to understand its impact and benefits, adding more budget to their IM department and micro-influencers coming to the…