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Influencer Marketing

  • Influencer Marketing
  • November 21, 2018

The Lifespan of an Influencer

When I worked in Influencer Marketing during my placement year, I started to get a grasp of just how big

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  • Friday Five
  • November 2, 2018

Five Ways to Spot Someone With Fake Followers

A few weeks ago, I wrote a post about fake followers and Instagram ‘fraud’. At the time, there had been

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  • Fashion
  • October 24, 2018

Fast Fashion and How We Can Slow It Down

I’m keeping the theme of fashion going this week as you may have seen my previous post on Boohoo’s new

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  • Influencer Marketing
  • October 10, 2018

Influencer or Fraud? Should We Name and Shame Influencers Who Buy their Followers?

There has been a lot of talk this week surrounding Influencers and the buying of followers, likes and comments. It’s

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  • Influencer Marketing
  • October 4, 2018

#BloggersWanted: Lazy or Tactful?

I have this niggling annoyance with the #BloggersWanted hashtag on Twitter. I see PRs and Marketers sending out tweets asking

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  • Influencer Marketing
  • September 26, 2018

Love Island’s Alexandra Couples Up With BRAND New Partner

I promise this is an intellectual post about brand partnerships and looking at authentic promotion! I hope you weren’t misled

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  • Influencer Marketing
  • September 24, 2018

A Life Without Numbers

There’s been some thoughts floating around the web these past few weeks about the idea of not showcasing our social

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  • Influencer Marketing
  • September 5, 2018

Instagram #Ad Case Study: Listerine

I wouldn’t call this a new series on the blog, but I wanted to start an Influencer Marketing segment, where

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  • Influencer Marketing
  • May 18, 2018

Influencers and their ‘Influence’

Did you see the Kim Kardashian’s Instagram post on Wednesday? With 111 million followers, there’s quite a chance you may

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@Instagram

It’s always a good start to list out your goals It’s always a good start to list out your goals for the year but you can take those goals one step further by imagining six months into the future and thinking of all the different ways you may fail to meet your goals. 

If a goal of yours is to be able to run 10km comfortably by June, think of the reasons you may not meet this goal. 

Maybe you don’t commit to training? Maybe you don’t make a plan of action? Maybe you don’t find ways to enjoy running? 

Now think of ways you can make sure these reasons aren’t your excuses in six months time. Make a plan of action, create time to train and find ways to enjoy the process ❤️

More information in the blog post 🔗
🙋🏻‍♀️🙋🏻‍♀️🙋🏻‍♀️
Love them or loathe them, influencers won’t be g Love them or loathe them, influencers won’t be going anywhere in 2021 and nor will the influencer marketing industry be getting any smaller. The polar opposite, if anything. 

I’ve written a (very long) blog post about the 15 trends I expect to happen and continue in 2021 within influencer marketing - enjoy!
10 Anticipated Reads in 2021! All the books I’m 10 Anticipated Reads in 2021! All the books I’m planning to preorder and read this year 🤓 More info and pre-order links on the blog today ❤️
I’ve finally joined the ‘I love mornings’ cl I’ve finally joined the ‘I love mornings’ club. After being the person who slept in until midday, the past few months I’ve realized that the earlier I get up, the more time I have in my day - mental, right? 

I’ve started waking earlier, looking forward to my first cup of coffee and reading 50 or so pages before starting my day ☕️

By waking earlier we manage to almost ‘create’ more time by not sleeping through it - try it! Make some morning habits, write them down and then tick them off first thing to start the day off on an early achievement ✅
Should influencers be held to a higher responsibil Should influencers be held to a higher responsibility than us mere mortals? Do robotic apology videos make the issue go away? Maybe it’s one rule for us and another for them but will there be big repercussions in the influencer marketing world for these influencers who were seen partying in Tier 4 restrictions 🤔
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Orlagh Claire

About OC

Orlagh Claire began as a hobby while at university and has since become an award-winning blog for students and young professionals navigating the working world.

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