Liar, Liar, Pants on Fyre: Instagram or Insta-scam?

Liar, Liar, Pants on Fyre: Instagram or Insta-scam?

This weekend, along with millions of others around the world, I watched a documentary on Netflix. It had appeared on my Instagram, Twitter and … View Post
What’s Worse: Influencers Faking Followers or Faking Images?

What’s Worse: Influencers Faking Followers or Faking Images?

I’ve written a couple of posts about Influencers and fake followers on here. One discussed whether we should name and shame those who … View Post
The Lifespan of an Influencer

The Lifespan of an Influencer

When I worked in Influencer Marketing during my placement year, I started to get a grasp of just how big the Influencer world is. … View Post
#FridayFive: Five Ways to Spot Someone With Fake Followers

#FridayFive: Five Ways to Spot Someone With Fake Followers

A few weeks ago, I wrote a post about fake followers and Instagram ‘fraud’. At the time, there had been a lot of talk … View Post
Fast Fashion and How We Can Slow It Down

Fast Fashion and How We Can Slow It Down

I’m keeping the theme of fashion going this week as you may have seen my previous post on Boohoo’s new Student Meal … View Post
Influencer or Fraud? Should We Name and Shame Influencers Who Buy their Followers?

Influencer or Fraud? Should We Name and Shame Influencers Who Buy their Followers?

There has been a lot of talk this week surrounding Influencers and the buying of followers, likes and comments. It’s been a tricky … View Post
#BloggersWanted: Lazy or Tactful?

#BloggersWanted: Lazy or Tactful?

I have this niggling annoyance with the #BloggersWanted hashtag on Twitter. I see PRs and Marketers sending out tweets asking for bloggers to get … View Post
Love Island’s Alexandra Couples Up With BRAND New Partner

Love Island’s Alexandra Couples Up With BRAND New Partner

I promise this is an intellectual post about brand partnerships and looking at authentic promotion! I hope you weren’t misled by the headline … View Post
A Life Without Numbers

A Life Without Numbers

There’s been some thoughts floating around the web these past few weeks about the idea of not showcasing our social media following and … View Post
Instagram #Ad Case Study: Listerine

Instagram #Ad Case Study: Listerine

I wouldn’t call this a new series on the blog, but I wanted to start an Influencer Marketing segment, where I can discuss … View Post