Is TikTok the New Instagram?
Is TikTok the New Instagram?
I’m sure you’ve heard of the TikTok app by now, right? The video platform a little like Vine (RIP) but
Influencer Marketing
Can Influencers Help #FlattenTheCurve?
Can Influencers Help #FlattenTheCurve?
There are many ways of getting information out far and wide in today’s world. We have the news on TV,
IFH: Influencing From Home During the Coronavirus Pandemic
IFH: Influencing From Home During the Coronavirus Pandemic
We’re all used to our favourite influencers posting outfit pictures on street corners of London, New York and Milan. We
Can Influencing Be Taught?
Can Influencing Be Taught?
Can you teach someone to be an influencer? Is this the leader/entrepreneur debate all over again? Is someone born an
Should Influencers be Certified in Advertising?
Should Influencers be Certified in Advertising?
Probably my biggest pet peeve within the influencer marketing industry is when influencers don’t declare adverts, sponsored posts, affiliate links
Dealing with Diversity in Influencer Marketing
Dealing with Diversity in Influencer Marketing
A recent report on influencer marketing in the US caught my attention this week in terms of diversity within the
Does Politics Belong in Influencer Marketing?
Does Politics Belong in Influencer Marketing?
Last week, my Twitter feed was taken over by everyone talking about Mike Bloomberg. Even though I live in America,
Five New York-Irish Influencers to Follow
Five New York-Irish Influencers to Follow
Before I moved to New York, I used to follow a lot of people that already lived there to give
How Influencer Marketing Will Work on TikTok
How Influencer Marketing Will Work on TikTok
TikTok – have you heard of it yet? If you haven’t, you’re probably going to be hearing a lot about
A Look Back at Influencer Marketing in 2019
A Look Back at Influencer Marketing in 2019
It’s been quite a year for Influencer Marketing (IM). With more organizations starting to understand its impact and benefits, adding
Does Influencer Marketing Belong in the Sports Industry?
Does Influencer Marketing Belong in the Sports Industry?
Last week Twitter went a little crazy over an ad from Manchester City Football Club asking for influencers to attend
Influencers with a Social Cause: The No Filter No Future Campaign
Influencers with a Social Cause: The No Filter No Future Campaign
From studying, researching and working in Influencer Marketing, my absolute pet peeve is seeing influencers promote products like diet teas
