Influencer Marketing

The Lifespan of an Influencer

When I worked in Influencer Marketing during my placement year, I started to get a grasp of just how big

A few weeks ago, I wrote a post about fake followers and Instagram ‘fraud’. At the time, there had been

I’m keeping the theme of fashion going this week as you may have seen my previous post on Boohoo’s new

There has been a lot of talk this week surrounding Influencers and the buying of followers, likes and comments. It’s

I have this niggling annoyance with the #BloggersWanted hashtag on Twitter. I see PRs and Marketers sending out tweets asking

I promise this is an intellectual post about brand partnerships and looking at authentic promotion! I hope you weren’t misled

There’s been some thoughts floating around the web these past few weeks about the idea of not showcasing our social

I wouldn’t call this a new series on the blog, but I wanted to start an Influencer Marketing segment, where

Did you see the Kim Kardashian’s Instagram post on Wednesday? With 111 million followers, there’s quite a chance you may