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TikTok Influencer Marketing

January 15, 2020

TikTok Influencer Marketing

How Influencer Marketing Will Work on TikTok

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@Instagram

orlaghclaire

📍 Irish in London
👩🏻‍💻 documenting life, books and travels
📖 39/100
🎙 The Orlagh Claire Podcast

Finally gracing the grid with a nail pic and getti

Finally gracing the grid with a nail pic and getting over my stumpy thumb paranoia x

#nails #nailsofinstagram #nailinspo #nailart

Week 2 in the office x I’m a Pret girl now beca

Week 2 in the office x

I’m a Pret girl now because £25 per month for up to 5x coffees a day yes sir (although I do v much miss Starbucks coffee I won’t lie)

Main takeaways from week 2 are I’m going to gain lots of weight if I keep going to the office and eating the cupcakes and croissants but we’re also not out here trying to lose 16lbs in 3 weeks to fit into a dress for all of five mins so I will enjoy the cupcakes

Last week’s books were also vv enjoyable (None of this is Serious) and sad (Joan Didion) and I need to post about 20 book reviews on my stories but slowly adjusting to being a city gurl and not having time for absolutely anything so bear with x

#londonlife #cityslicker #workinggal #girlbossingagain #prgirl #bookrecommendations #booksimreading #kyliecosmetics #gucci

hello and welcome to my first week at my new jobbb

hello and welcome to my first week at my new jobbb

I think this will be a cute little dump every week to look back on my week at work (see, we romanticise everything here) and what I get up to since I’ll be heading into the office the odd day too x

My first week included a visit to the BAFTA headquarters for a panel talk on attention which was v cool

#london #prgirl #ootd #officewear #bookstagram #bafta #workwear #bookrecommendations

The books I read in March 📚 I neeeed to stop t

The books I read in March 📚

I neeeed to stop taking books out of the library or else I won’t get through the 70+ books I have on my shelves.

However I did manage to read some good library books in March and added in March’s @booksthatmatteruk book and one I picked up from @shakespeareandcoparis on my jollies so only one book slipped off my actual book shelf last month 🥲

My faves in March:
• The Innocent
• How to be Famous
• Noughts & Crosses
• Bridget Jones’s Diary
• Invisible Girl

#bookstagram #booktok #bookstack #bookblogger #bookrecommendations #bookreviews

if only every morning started off with a pastry, c

if only every morning started off with a pastry, coffee and walk around Parisian streets 🥲

#paris #france #travelling #exploreparis

A St. Patrick’s Day moodboard - a pint of Guinne

A St. Patrick’s Day moodboard - a pint of Guinness and a touch of green ☘️

The books I read in February 🌸 A few five-star

The books I read in February 🌸

A few five-stars in here:
⭐️ A Little Life 🥺
⭐️ The Vanishing Half
⭐️ As Good As Dead
⭐️ Exciting Times

Full reviews/ratings on the blog as always ✌🏼

#bookrecommendations #bookreviews #bookstagram #bookstack #februarybooks #2022books #2022reads #100bookchallenge #booksthatmatter

The three stages of coming face to face with a New

The three stages of coming face to face with a New York pizza for the first time after 14 months apart 😳🥲😁

#newyork #nycpizza #nycpizzagram #difara #nycfoodie #nyfoodie #onebiteeveryoneknowstherules #pizzagram #brooklyn #brooklynpizza

my death row meal: dumplings, dumplings and more d

my death row meal: dumplings, dumplings and more dumplings 🥟

New York do the BEST dumplings/momos/gyozas but for now London’s Chinatown will have to do (and where you’ll find me tonight and every weekend)

#newyorkfoodie #chelseamarket #newyorkcity #newyorkfood #dumplings #gyozalover #momoslover

The books I read in January 🤪 Me posting the 1

The books I read in January 🤪

Me posting the 11 books I read last month while I’m still on the 1st book of February 🥴

A few 5-stars in this collection:
⭐️ Girl A
⭐️ Transcendent Kingdom
⭐️ Giovanni’s Room
⭐️ Verity

#bookstagram #bookstack #januaryreads #2022reads #bookrecommendations #bookreviews #booksthatmatter

and just like that somehow we got to 20 episodes!!

and just like that somehow we got to 20 episodes!! Just a moment of thanks to everyone that joined me in 2021 for many conversations and vv excited for the next 20 episodes in 2022!!

#podcast #theocpodcast #anchorcharts #spotifypodcast #applepodcast

My favourite books of 2021 🖤 Let me know if yo

My favourite books of 2021 🖤

Let me know if you’ve read any of these or have any of these on your list!
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#bookstagram #bookstagrammer #bookreviews #2021books #bookrecommendations #bookstoread #tbrpile

Mentally I’m still here #nyc #newyork #newyork

Mentally I’m still here

#nyc #newyork #newyorkcity #sohonyc #newyorklife #irishinnyc #irishabroad

November books are looking v yellow 🌼 Hoping t

November books are looking v yellow 🌼

Hoping to end the year on 75 books and going to aim for the big one in 2022… 100 books 🥲

#novemberwrapup #2021books #2021reads #bookstagram #bookstack

As the first season of my podcast is coming to an

As the first season of my podcast is coming to an end in the next few weeks, I wanted to highlight everyone that’s taken the time to chat with me about everything and anything and anyone that’s taken the time to listen - thank you! Here is a run through of the first 10 episodes and I’ll follow up in a few weeks with the next 10 when we finish for the year 💘

Now to get planning for season 2 🧠 (or let me know if there’s anyone in particular you’d like to see on there x)

#podcast #careeradvice #influencermarketing #mentalhealth #inspiration #authors #networking #newyork #publicrelations

October books wrap up 🎃 Managed to squeeze in e

October books wrap up 🎃 Managed to squeeze in eight reads this month and would v much recommend The Seven Husbands of Evelyn Hugo & The Beekeeper of Aleppo if you’re looking for a new read 🥸

#bookreviews #bookrecommendations #bookstagram #bookstack #bookstoread

Let’s hear it for the brunch 🍳 some of the fi

Let’s hear it for the brunch 🍳 some of the first few London brunches so far for some Saturday morning inspiration and yesss I’m heading out this morning scouting out a new brunch spot byeeee 🥑

#londonbrunch #londonbreakfast #breakfastlondon #brunchlondon #brunchgoals #avocadotoast

The books I read in September!! I have to admit

The books I read in September!!

I have to admit September was my worst month of the year and of course the first one I chose to document. With moving to London, catching up with people and spending all my money at the West End, reading took a bit of a back seat this month. Howeverrr here are some short reviews (full reviews can be found on the blog x) - also tell me what you’re reading and loving as I need some new books for the shelves!

50. Truly, Madly, Guilty by Liane Moriarty - 3/5
This is the third book I've read by Liane Moriarty and I seem to compare every book to Big Little Lies but it wasn't quite up there with that one. However, there were a lot of twists, turns and unexpected curve balls which I loved. Took me a little longer than I wanted to read, but still enjoyable.

51. The Midnight Library by Matt Haig (gifted) - 5/5
This has been on my reading list all year so I was pleasantly surprised when this copy landed in my postbox from Canongate. It reminded me a little of Eleanor Oliphant is Completely Fine but I loved the life lessons and it reallyyy did make me think about life and regrets and purpose. A very thought-provoking book that I would hugely recommend.

52. The Power of Habit by Charles Duhigg (Gifted) - 4/5
Because Atomic Habits by @jamesclear literally changed my entire life, I had very high hopes for this one. However, TPoH was much more about the science of habit and how to recognize and change a habit. A lot of useful information and I learnt all about the marketing behind Febreeze which I found v enlightening

#2021reads #tbrpile #bookstack #bookreview #52booksin52weeks

One of the best things about returning to London i

One of the best things about returning to London is being able to catch up with friends I haven’t seen in literal YEARS. And it helps that I organize these catch-ups to revolve around brunch so I can check out some new avocado toast spots 😋

Excited that this weekend revolves around more catch-ups and seeing my absolute fav @dermotkennedy at Ally Pally. First concert after covid and couldn’t be more excited. Also ironic that my last concert pre-covid was seeing Dermot at Radio City Hall in NYC - how life works!

But if you know me you’ll know concerts/gigs are my fav things on earth so the excitement is very much REAL for tomorrow 🤩

My most recent article in Strategic Magazine (Autu

My most recent article in Strategic Magazine (Autumn 2021 issue) looked at the ethics of online social media influencers.

When you think of influencers who edit their images, and advertise products they have no interest in or have never used before then it's easy to disregard any ethics that influencers hold.

However, there are good influencers out there that promote important topics such as sustainable fashion and consumption, educate their followers on climate change and important issues and self-development.

Influencers - are they ethical or unethical or are they just human like the rest of us?

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About OC

Orlagh Claire began as a hobby while at university and has since become an award-winning blog for students and young professionals navigating the working world.

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