Five Reasons to Work With Nano Influencers
Five Reasons to Work With Nano Influencers
By now you probably know what an influencer is. However, your definition of an influencer is probably very different than
Influencer Marketing
6 Ways to Gain PR Experience While at University
6 Ways to Gain PR Experience While at University
During my Business and PR degree, I sometimes wondered whether experience in the working world was actually more beneficial than
Five Ways We Are All Influencers
Five Ways We Are All Influencers
FYI, you don’t need 100,000 followers on social media to be an influencer. In fact, anyone can be an influencer,
How The UK Government Should Have Spent the £63k on Influencers For The Test & Trace Campaign
How The UK Government Should Have Spent the £63k on Influencers For The Test & Trace Campaign
It came to light a few weeks ago that the UK government spent £63,000 on influencer marketing to promote the
The Influencer Pay Gap
The Influencer Pay Gap
We are all well aware that within the working world, there are pay gaps. There are large discrepancies between how
Are Influencers Worth the Risk?
Are Influencers Worth the Risk?
It came to light a few months ago that influencers were being labelled a ‘risk’ in brand campaign strategies. One
What’s the Deal With Influencer Creator Houses?
What’s the Deal With Influencer Creator Houses?
I don’t know if you’ve heard, but there are houses across the world filled with influencers. These houses, often referred
15 Influencer Marketing Trends to Expect This Year
15 Influencer Marketing Trends to Expect This Year
Hello and welcome to my very long TedTalk on what influencer marketing trends I expect this year. Before we start,
Are Influencers Above the Law?
Are Influencers Above the Law?
Last week a few influencers were caught on camera at a house party to celebrate New Year’s Eve. The influencers
Why I’m Logging Off Instagram
Why I’m Logging Off Instagram
I came to a realisation when lying in bed last night that Instagram just really isn’t good for one’s self-esteem
No Ad, No Consequences?
No Ad, No Consequences?
One of my biggest pet peeves with the influencer marketing industry is influencers not declaring ads. I’ve said it time,
How to Go Viral, the Ocean Spray Way
How to Go Viral, the Ocean Spray Way
If you thought I would have the ultimate how-to guide on how to make a post go viral on social
