Five Reasons to Work With Micro-Influencers
Five Reasons to Work With Micro-Influencers
When Influencer Marketing first took off, it was seen as a numbers game. The more followers the better, the more
Influencer Marketing
The Line between Sponsored Posts and Plain Old Adverts
The Line between Sponsored Posts and Plain Old Adverts
The more the Influencer world evolves, the better Influencers are becoming at creating content. After all, practice makes perfect and
Liar, Liar, Pants on Fyre: Instagram or Insta-scam?
Liar, Liar, Pants on Fyre: Instagram or Insta-scam?
This weekend, along with millions of others around the world, I watched a documentary on Netflix. It had appeared on
What’s Worse: Influencers Faking Followers or Faking Images?
What’s Worse: Influencers Faking Followers or Faking Images?
I’ve written a couple of posts about Influencers and fake followers on here. One discussed whether we should name and
What is the Average Lifespan of An Influencer?
What is the Average Lifespan of An Influencer?
This blog post is all about the average lifespan of an influencer. When I worked in Influencer Marketing during my
Five Ways to Spot Someone With Fake Followers
Five Ways to Spot Someone With Fake Followers
A few weeks ago, I wrote a post about fake followers and Instagram ‘fraud’. At the time, there had been
Fast Fashion and How We Can Slow It Down
Fast Fashion and How We Can Slow It Down
I’m keeping the theme of fashion going this week as you may have seen my previous post on Boohoo’s new
Influencer or Fraud? Should We Name and Shame Influencers Who Buy their Followers?
Influencer or Fraud? Should We Name and Shame Influencers Who Buy their Followers?
There has been a lot of talk this week surrounding Influencers and the buying of followers, likes and comments. It’s
#BloggersWanted: Lazy or Tactful?
#BloggersWanted: Lazy or Tactful?
I have this niggling annoyance with the #BloggersWanted hashtag on Twitter. I see PRs and Marketers sending out tweets asking
Love Island’s Alexandra Couples Up With BRAND New Partner
Love Island’s Alexandra Couples Up With BRAND New Partner
I promise this is an intellectual post about brand partnerships and looking at authentic promotion! I hope you weren’t misled
A Life Without Numbers
A Life Without Numbers
There’s been some thoughts floating around the web these past few weeks about the idea of not showcasing our social
Instagram #Ad Case Study: Listerine
Instagram #Ad Case Study: Listerine
I wouldn’t call this a new series on the blog, but I wanted to start an Influencer Marketing segment, where
