Welcome to episode 9 of The Orlagh Claire Podcast!
This week, I am in conversation with Carlijn Postma, an award-winning marketer from The Netherlands who released her new book Binge Marketing, back in April.
After reading the book and bringing an entirely new concept of marketing to my thinking, I had to get in conversation with Carlijn and find out more about binge marketing.
You can read my review of Binge Marketing here.
What we discussed
The concept of binge marketing looks at services like Netflix, Hulu and Sky Go and wonders how their TV shows grip audiences and keep them watching, always clicking on the next episode.
Think of your own favourite TV series and how you often forget the time after six straight episodes and you realise it’s 4am.
How can we transfer this need to ‘binge-watch’ over to our marketing campaigns. Is there a way to keep audiences engrossed in content produced by brands?
Well, you’ll have to listen to the podcast to find out!
Where to listen
The podcast is available to stream right now on Anchor, Spotify, Apple Music and various other podcast streaming services.
I have linked the main ones below and added the podcast itself so you can listen right here!
As always, you can write to me if you would like to be a guest on the podcast and let me know what you would love to chat about.
Episode 8: Pursuing A PR Career In New York City With Stephanie O’Quigley
Episode 7: Highlighting Incredible Women in Marketing with Giles Lury & Katy Mousinho
Episode 6: A Deep Dive into the World of Influencer Marketing with Scott Guthrie
Episode 5: Discussing Mental Health and Social Media with Emma Haughey, of Flip the Script NI
Episode 4: What It’s Like to be Full-Time Content Creators in Bali with Siobhan & Joe O’Dea
Episode 3: Building an Online Community for Girls in Media with Lindelani Moyo
Episode 2: Networking and Blogging in Public Relations with Marcel Klebba
Episode 1: Pursuing A Career in the Arts Industry with Tara Greene