Just imagine it. A world without social media. A world where no one but your closest friends know what you’re up to. A world where you don’t post what you’re eating for dinner. A world where you don’t compete for the number of likes on your pictures. Just imagine it.…
We all know what a brand is and when thinking about brands, the first few that come to mind are Apple, Coca Cola and even Cadbury’s. We’d recognise their logo anywhere, their font and even their colour-scheme. But branding no longer solely belongs to companies on the stock exchange and…
Not too long ago, the term ‘brand’ used to relate to businesses. Nowadays, each of us as individuals, are our own brand. We put ourselves out there on the web, on social media and let everyone see who we really are; our interests, our friends, our daily lives and where…
I promise this is an intellectual post about brand partnerships and looking at authentic promotion! I hope you weren’t misled by the headline and switched off immediately – there’s potential, just wait! Also hope you caught my play on words in the headline. I even capitalised it for you. Before…
It’s that time of the week again: #GirlBossMonday! For this week’s #GirlBossMonday we’re headed to New Jersey, USA with Cassie Galasetti, co-founder of the boutique Social Sidekick, Media, Branding and PR Agency. With over 15 years of experience in the entertainment and media fields in New York, New Jersey and Los Angeles, Cassie brought that knowledge and…