branding

What Makes A Brand Memorable?

In the past, it was perfectly possible to have a business and brand that didn’t stand out all that much,

When you think about your brand, you likely picture soft pastels, delicate fonts, and an overall dainty, feminine vibe. This

When people start a new blog, they don’t always have a clear direction in mind. You might have an idea

It’s a competitive field out there. Amidst competitors, having a known and trusted brand can guarantee a successful business. Popular

Oh yes, don’t think because you’re young, hip and can bust a few moves on TikTok that you’re having all

Proving the value of influencer marketing can be a tough job. Trying to explain the return on investment for PR

Imagine it. A world without social media. Somewhere, far away from the internet grid. A world where no one but

We all know what a brand is and when thinking about brands, the first few that come to mind are

Not too long ago, the term ‘brand’ used to relate to businesses. Nowadays, each of us as individuals, are our

I promise this is an intellectual post about brand partnerships and looking at authentic promotion! I hope you weren’t misled

It’s that time of the week again: #GirlBossMonday! For this week’s #GirlBossMonday we’re headed to New Jersey, USA with Cassie Galasetti,