Does Politics Belong in Influencer Marketing?

Last week, my Twitter feed was taken over by everyone talking about Mike Bloomberg. Even though I live in America, I have taken no interest in the presidential election whatsoever as it seems the current President is very likely to be re-elected. I’ve seen glimpses of articles here and there…

A Look Back at Influencer Marketing in 2019

It’s been quite a year for Influencer Marketing (IM). With more organizations starting to understand its impact and benefits, adding more budget to their IM department and micro-influencers coming to the forefront, it’s been a big year. There have been bad examples and there have been good. Personally, I still…

How Long is Left for Kylie Cosmetics?

Just two days ago the news was released that Coty had purchased a 51% share of Kylie Jenner’s beauty empire, Kylie Cosmetics making them the majority shareholder in the organisation. Definitely a shock to me, I never would have guessed Kylie Cosmetics would have been on Coty’s radar or a…

Does Influencer Marketing Belong in the Sports Industry?

Last week Twitter went a little crazy over an ad from Manchester City Football Club asking for influencers to attend their home games and to try to recruit more fans for the team. A little embarrassing to say the least, it led me to think – can influencer marketing work…

How I Wrote My Dissertation in Three Weeks

Ah, the dissertation. That one word that everyone dreads to hear when they begin their final year of university. But why is it that we view the dissertation as the essay to end all essays? Is it really that much of a burden? Where do I begin? And may I…

New Job, New Sector, New Me

On Monday of this week, I started my new job in New York. I am continuing to work in Influencer Marketing, which at the moment, is the career path that I want to continue to follow. (Bare in mind I am still only 22, so this is very likely to…

Start Spreading the News…

…I’m leaving in a few days!! My visa has been approved, my one-way ticket booked and all that’s waiting is for me to pack my two suitcases and be on my way to the city that never sleeps… I’M MOVING STATESIDE TO LIVE AND WORK IN NEW YORK CITY!! I’ve…

Is ‘Influencer Privilege’ a Thing?

Last Thursday was a huge day for the lives of many students across the UK and Ireland as they received their A Level and Leaving Cert results. I remember clearly the morning that I received my own results, now four years ago. I was able to receive all of my…

#FinalYearFear with Orlagh Shanks

Since I interviewed myself for the Placement Profiles, I thought since I pestered everyone again with more questions, I would put myself through it too. Plus I thought it would be fun to look back at the year and my university life and think about the future. What I’ve realised…

#FridayFive: Five Influencers Killing the Game

Influencers. What would my life be without them. There’s reason to love them or loathe them what with their free trips to exotic destinations or getting paid thousands of pounds for Instagram posts, but you have to give it to them; a lot of them create amazing content worth every…