#FridayFive: Five Influencers Killing the Game

Influencers. What would my life be without them. There’s reason to love them or loathe them what with their free trips to exotic destinations or getting paid thousands of pounds for Instagram posts, but you have to give it to them; a lot of them create amazing content worth every…

How Instagram Hiding Likes May Affect Influencer Marketers

I had a post almost ready to go tonight about Instagram hiding likes and the reasons I welcomed the idea. The blog was actually titled ‘Why I Sometimes Wish Social Media Didn’t Exist’ because the hiding of likes got me thinking of all the other reasons I don’t like social…

#FridayFive: Five Reasons to Work With Micro-Influencers

When Influencer Marketing first took off, it was seen as a numbers game. The more followers the better, the more likes the better and the more comments, the better. And, the more followers, the more the influencer could charge. But with such a focus on numbers, came influencer fraud and…

LUSH Are Flushing Social Media Down the Drain

Yesterday morning, LUSH announced on social media that they were planning to abandon all of their social media platforms (fitting). My Twitter timeline blew up with everyone extremely confused and appalled that a brand would do this in the 21st Century. Leave social media? Who in their right mind would…

What’s Worse: Influencers Faking Followers or Faking Images?

I’ve written a couple of posts about Influencers and fake followers on here. One discussed whether we should name and shame those who do it and the other pointed out five ways to spot those who partake in the act. But now I’m going to write about another aspect of…

Fast Fashion and How We Can Slow It Down

I’m keeping the theme of fashion going this week as you may have seen my previous post on Boohoo’s new Student Meal Deal package. I’m studying corporate social responsibility (CSR) this year as one of my modules and in particular, we’re focusing on fashion, especially fashion retailers and their CSR.…

Is University the Right Choice For You?

At school, I feel like your future is outlined for you. You complete your GCSEs, progress to A Levels and finally go to university. It’s seen as the ‘normal’ thing to do. If you don’t make it to university, you are basically looked at as a failure. Well, that was…

Influencer or Fraud? Should We Name and Shame Influencers Who Buy their …

There has been a lot of talk this week surrounding Influencers and the buying of followers, likes and comments. It’s been a tricky subject for a while, with a lot of people giving their opinions of seeing it happen first hand, yet we still won’t jump that final hurdle and…

#BloggersWanted: Lazy or Tactful?

I have this niggling annoyance with the #BloggersWanted hashtag on Twitter. I see PRs and Marketers sending out tweets asking for bloggers to get in contact for possible collaborations, review products or be added to mailing lists. Sometimes I think it’s lazy on their behalf. Other times I can see…

What Makes an ‘Influencer’ an Influencer?

Did you know, there are people out there, self-employed, being paid thousands of pounds just for a post on Instagram? Being taken on all-expenses-paid trips around the world for money-can’t-buy experiences, in the hopes that they will post something on their social media channels? Receiving ‘blogger-mail’ i.e free gifts/new launches…