IFH: Influencing From Home During the Coronavirus Pandemic

We’re all used to our favourite influencers posting outfit pictures on street corners of London, New York and Milan. We enjoy their content showing us the coolest bars and restaurants. We’ve become accustomed to watching them live their best lives on press trips to the Maldives, Hollywood and Ibiza. Given…

Can Influencing Be Taught?

Can you teach someone to be an influencer? Is this the leader/entrepreneur debate all over again? Is someone born an influencer or do they develop the skills to become one? Could I (or anyone else) devise a strategy and say, “follow these steps and by the end of the year…

Should Influencers be Certified in Advertising?

Probably my biggest pet peeve within the influencer marketing industry is when influencers don’t declare adverts, sponsored posts, affiliate links or if something has been gifted. There has been so much press surrounding this, so much information from the Advertising Standards Agency (ASA) and even the general public (who often…

#FridayFive: Five Viral Social Media Campaigns From This Week

It’s been a while since I’ve written about my favourite campaigns as I used to do during my time at university. Notably, I have written about my favourite Halloween campaigns and my favourite Christmas campaigns. But this week, there were quite a few that caught my eye, and so, here…

Does Politics Belong in Influencer Marketing?

Last week, my Twitter feed was taken over by everyone talking about Mike Bloomberg. Even though I live in America, I have taken no interest in the presidential election whatsoever as it seems the current President is very likely to be re-elected. I’ve seen glimpses of articles here and there…

Cancel Culture Needs to be Cancelled

Recently, I’ve been seeing a lot of posts on Twitter and other social platforms labeling celebrities and social stars as ‘cancelled’. For any little mistake they make, the whole world labels them as finished, career over, no way of return. It seems that we are all very quick to judge…

How Influencer Marketing Will Work on TikTok

TikTok – have you heard of it yet? If you haven’t, you’re probably going to be hearing a lot about it in the next coming months. I must confess, I was very skeptical at the beginning and didn’t succumb to downloading the app as I brushed it off as another…

A Look Back at Influencer Marketing in 2019

It’s been quite a year for Influencer Marketing (IM). With more organizations starting to understand its impact and benefits, adding more budget to their IM department and micro-influencers coming to the forefront, it’s been a big year. There have been bad examples and there have been good. Personally, I still…

How Long is Left for Kylie Cosmetics?

Just two days ago the news was released that Coty had purchased a 51% share of Kylie Jenner’s beauty empire, Kylie Cosmetics making them the majority shareholder in the organisation. Definitely a shock to me, I never would have guessed Kylie Cosmetics would have been on Coty’s radar or a…