Does Influencer Marketing Belong in the Sports Industry?

Last week Twitter went a little crazy over an ad from Manchester City Football Club asking for influencers to attend their home games and to try to recruit more fans for the team. A little embarrassing to say the least, it led me to think – can influencer marketing work…

New Nike Campaign: Show Them What Crazy Can Do

Nike released their new ad campaign on Sunday, showing what ‘crazy’ sportswomen can achieve. As women, we’re often labelled ‘psychotic, emotional and over-dramatic,’ but are they just stereotypes? And can’t boys be all of those things but not given the same reputation? Instead, they are ‘passionate, driven and making a…

A Day at the Irish Open 2016

Today I visited the K Club Golf Course, County Kildare, Ireland, to watch the Pro-Am of this year’s Irish Open held by Rory McIlroy. My friend and I drove two hours to enjoy the golf and good weather. I was in the midst of professional golfers and a few celebrities. Golfers such…