Why You Need to Think About Your Personal Brand

We all know what a brand is and when thinking about brands, the first few that come to mind are Apple, Coca Cola and even Cadbury’s. We’d recognise their logo anywhere,…

LUSH Are Flushing Social Media Down the Drain

Yesterday morning, LUSH announced on social media that they were planning to abandon all of their social media platforms (fitting). My Twitter timeline blew up with everyone extremely confused and appalled…

The Line between Sponsored Posts and Plain Old Adverts

The more the Influencer world evolves, the better Influencers are becoming at creating content. After all, practice makes perfect and over time, Influencers will know what works for their audiences, what…

Do You Have to be an Extrovert to Work in PR?

Just this year, I’ve had a lot of people pair my social life with my degree choice. ‘Is it any wonder you work in PR, you’re always out partying!’ or ‘I…

New Nike Campaign: Show Them What Crazy Can Do

Nike released their new ad campaign on Sunday, showing what ‘crazy’ sportswomen can achieve. As women, we’re often labelled ‘psychotic, emotional and over-dramatic,’ but are they just stereotypes? And can’t boys…

The ‘Purpose’ of PR

Perhaps you may have seen the advert that circulated last week, showing a woman switching jobs from PR to work for a charity, which was labeled with having ‘more purpose’. As…

Is It Such A Bad Thing to Be A ‘PR Girl’?

Sometimes I cringe when I see a #PRGirl post or even an account solely dedicated to the term on Instagram. Are we belittling ourselves by using that term? Do we want…

Liar, Liar, Pants on Fyre: Instagram or Insta-scam?

This weekend, along with millions of others around the world, I watched a documentary on Netflix. It had appeared on my Instagram, Twitter and Snapchat feeds continuously over the past three…

Three Things My PR Degree Didn’t Teach Me

I’m now almost at the end of my PR degree at Liverpool John Moores University. Where on earth has that time gone? These may have been the quickest four years of…