#FridayFive: Five Viral Social Media Campaigns From This Week

It’s been a while since I’ve written about my favourite campaigns as I used to do during my time at university. Notably, I have written about my favourite Halloween campaigns and…

A Look Back at Influencer Marketing in 2019

It’s been quite a year for Influencer Marketing (IM). With more organizations starting to understand its impact and benefits, adding more budget to their IM department and micro-influencers coming to the…

#FridayFive: Five Truths About First Year of University

Hearing the news of the two deaths in Belfast last week during freshers has really hit hard. Freshers were some of my best memories of my time at university, especially during…

New Job, New Sector, New Me

On Monday of this week, I started my new job in New York. I am continuing to work in Influencer Marketing, which at the moment, is the career path that I…

#FridayFive: Five Bits of Advice for First Year Students

Oh to be a fresher once more. Being honest, I really think I’ve got my partying university lifestyle out of my system now. I’m graduated and really ready to take on…

#FridayFive: Five Films and TV Shows that Influenced My Career

Believe it or not, it’s not just people on Instagram that can influence us. Your next door neighbour, your mum, a book you read or even something you watch on TV…

#FinalYearFear with Aoibheann McCormack

Hello and welcome to the end of this series! If you’ve been around for a while, you may remember I interviewed a lot of students on various placements around this time…

A First Class Degree and Now What?

Yesterday, I received my final results notification. I will be graduating from Liverpool John Moores University with first class honours in Business with Public Relations in just a few weeks’ time.…

#FinalYearFear with Emma McCann

Hello and welcome to a new series! Yes, another one. If you’ve been around for a while, you may remember I interviewed a lot of students on various placements around this…