#FridayFive: Five Viral Social Media Campaigns From This Week

It’s been a while since I’ve written about my favourite campaigns as I used to do during my time at university. Notably, I have written about my favourite Halloween campaigns and my favourite Christmas campaigns. But this week, there were quite a few that caught my eye, and so, here…

A Look Back at Influencer Marketing in 2019

It’s been quite a year for Influencer Marketing (IM). With more organizations starting to understand its impact and benefits, adding more budget to their IM department and micro-influencers coming to the forefront, it’s been a big year. There have been bad examples and there have been good. Personally, I still…

#FridayFive: Five Truths About First Year of University

Hearing the news of the two deaths in Belfast last week during freshers has really hit hard. Freshers were some of my best memories of my time at university, especially during that first week of meeting everyone for the first time and being let loose in a new city.  It’s…

New Job, New Sector, New Me

On Monday of this week, I started my new job in New York. I am continuing to work in Influencer Marketing, which at the moment, is the career path that I want to continue to follow. (Bare in mind I am still only 22, so this is very likely to…

#FridayFive: Five Bits of Advice for First Year Students

Oh to be a fresher once more. Being honest, I really think I’ve got my partying university lifestyle out of my system now. I’m graduated and really ready to take on my new adult life. But, I do remember being a fresher like it was yesterday and I’m sure there…

#FridayFive: Five Films and TV Shows that Influenced My Career

Believe it or not, it’s not just people on Instagram that can influence us. Your next door neighbour, your mum, a book you read or even something you watch on TV can shape or alter your life choices. Growing up, a lot of people and things influenced the decisions that…

#FinalYearFear with Aoibheann McCormack

Hello and welcome to the end of this series! If you’ve been around for a while, you may remember I interviewed a lot of students on various placements around this time last year. Now that they’re all back at university and almost ready to face the big, bad world of…

A First Class Degree and Now What?

Yesterday, I received my final results notification. I will be graduating from Liverpool John Moores University with first class honours in Business with Public Relations in just a few weeks’ time. This means I’ve finished every one of my university years with a first – woop de doo. It’s only…

#FinalYearFear with Emma McCann

Hello and welcome to a new series! Yes, another one. If you’ve been around for a while, you may remember I interviewed a lot of students on various placements around this time last year. Now that they’re all back at university and almost ready to face the big, bad world…