When Will We Finally Be Fully Inclusive?
It seems to be a slow process, but little by little, brands are beginning to introduce more range to their colour options to promote diversity and inclusion among their consumers. It…
Can Influencers Help #FlattenTheCurve?
There are many ways of getting information out far and wide in today’s world. We have the news on TV, online and in the papers, we have social media and we…
Will Remote Working be the New Norm?
I’ve had a vision for a long time of myself sitting in a café in Bali, working on my laptop and that being my normal, everyday routine. I pictured, sometime in…
A Front Row Seat to My First Comms Crisis
I learnt about crisis management and crisis communications at university, but never had to actually use what I had learnt. Unless I was applying for a job in a crisis management…
IFH: Influencing From Home During the Coronavirus Pandemic
We’re all used to our favourite influencers posting outfit pictures on street corners of London, New York and Milan. We enjoy their content showing us the coolest bars and restaurants. We’ve…
Should Influencers be Certified in Advertising?
Probably my biggest pet peeve within the influencer marketing industry is when influencers don’t declare adverts, sponsored posts, affiliate links or if something has been gifted. There has been so much…
Dealing with Diversity in Influencer Marketing
A recent report on influencer marketing in the US caught my attention this week in terms of diversity within the industry. There were a lot of very interesting facts and figures;…
Does Politics Belong in Influencer Marketing?
Last week, my Twitter feed was taken over by everyone talking about Mike Bloomberg. Even though I live in America, I have taken no interest in the presidential election whatsoever as…
How Influencer Marketing Will Work on TikTok
TikTok – have you heard of it yet? If you haven’t, you’re probably going to be hearing a lot about it in the next coming months. I must confess, I was…
#FridayFive: Five Achievements of 2019
As if another year is already over. We’re now into a new year and a new decade. You probably already know that the first week of January is one of my favourite times…