IFH: Influencing From Home During the Coronavirus Pandemic

We’re all used to our favourite influencers posting outfit pictures on street corners of London, New York and Milan. We enjoy their content showing us the coolest bars and restaurants. We’ve…

Can Influencing Be Taught?

Can you teach someone to be an influencer? Is this the leader/entrepreneur debate all over again? Is someone born an influencer or do they develop the skills to become one? Could…

Dealing with Diversity in Influencer Marketing

A recent report on influencer marketing in the US caught my attention this week in terms of diversity within the industry. There were a lot of very interesting facts and figures;…

Does Politics Belong in Influencer Marketing?

Last week, my Twitter feed was taken over by everyone talking about Mike Bloomberg. Even though I live in America, I have taken no interest in the presidential election whatsoever as…

How Influencer Marketing Will Work on TikTok

TikTok – have you heard of it yet? If you haven’t, you’re probably going to be hearing a lot about it in the next coming months. I must confess, I was…

#FridayFive: Five Achievements of 2019

As if another year is already over. We’re now into a new year and a new decade. You probably already know that the first week of January is one of my favourite times…

Does Influencer Marketing Belong in the Sports Industry?

Last week Twitter went a little crazy over an ad from Manchester City Football Club asking for influencers to attend their home games and to try to recruit more fans for…

Are Companies Doing Good Just to Look Good?

Last week I noticed a couple of campaigns and posts from companies in the UK lending a hand to another company. There were a lot of positive reactions, praises and sharing…

Influencers with a Social Cause: The No Filter No Future Campaign

From studying, researching and working in Influencer Marketing, my absolute pet peeve is seeing influencers promote products like diet teas and shakes. They are also grouped under a term called ‘BANJO…

#OCinNYC | Seven Days in the Big Apple

Helloooo and welcome to the first installment in my little bi-weekly diary series. You may have already seen my first two posts about coming to New York and my recap of…