Is PR ‘Essential’?

A newspaper cutting has been doing the rounds on Twitter showing who is an ‘essential worker’ and who isn’t (according to 1,000 or so people in Singapore). Of course, the essential…

When Will We Finally Be Fully Inclusive?

It seems to be a slow process, but little by little, brands are beginning to introduce more range to their colour options to promote diversity and inclusion among their consumers. It…

Can Influencers Help #FlattenTheCurve?

There are many ways of getting information out far and wide in today’s world. We have the news on TV, online and in the papers, we have social media and we…

IFH: Influencing From Home During the Coronavirus Pandemic

We’re all used to our favourite influencers posting outfit pictures on street corners of London, New York and Milan. We enjoy their content showing us the coolest bars and restaurants. We’ve…

Can Influencing Be Taught?

Can you teach someone to be an influencer? Is this the leader/entrepreneur debate all over again? Is someone born an influencer or do they develop the skills to become one? Could…

Dealing with Diversity in Influencer Marketing

A recent report on influencer marketing in the US caught my attention this week in terms of diversity within the industry. There were a lot of very interesting facts and figures;…

Does Politics Belong in Influencer Marketing?

Last week, my Twitter feed was taken over by everyone talking about Mike Bloomberg. Even though I live in America, I have taken no interest in the presidential election whatsoever as…

How Influencer Marketing Will Work on TikTok

TikTok – have you heard of it yet? If you haven’t, you’re probably going to be hearing a lot about it in the next coming months. I must confess, I was…

#FridayFive: Five Achievements of 2019

As if another year is already over. We’re now into a new year and a new decade. You probably already know that the first week of January is one of my favourite times…

Does Influencer Marketing Belong in the Sports Industry?

Last week Twitter went a little crazy over an ad from Manchester City Football Club asking for influencers to attend their home games and to try to recruit more fans for…