Does Influencer Marketing Belong in the Sports Industry?
Last week Twitter went a little crazy over an ad from Manchester City Football Club asking for influencers to attend their home games and to try to recruit more fans for…
Are Companies Doing Good Just to Look Good?
Last week I noticed a couple of campaigns and posts from companies in the UK lending a hand to another company. There were a lot of positive reactions, praises and sharing…
Influencers with a Social Cause: The No Filter No Future Campaign
From studying, researching and working in Influencer Marketing, my absolute pet peeve is seeing influencers promote products like diet teas and shakes. They are also grouped under a term called ‘BANJO…
#OCinNYC | Seven Days in the Big Apple
Helloooo and welcome to the first installment in my little bi-weekly diary series. You may have already seen my first two posts about coming to New York and my recap of…
#FridayFive: Five Bits of Advice for First Year Students
Oh to be a fresher once more. Being honest, I really think I’ve got my partying university lifestyle out of my system now. I’m graduated and really ready to take on…
Is PR a Young Person’s Career?
In case you have clicked onto this blog post in a fit of rage, ready to go all ‘keyboard-warrior’ in my comments section, I can promise I am not saying that…
#FridayFive: Five Films and TV Shows that Influenced My Career
Believe it or not, it’s not just people on Instagram that can influence us. Your next door neighbour, your mum, a book you read or even something you watch on TV…
What It’s Really Like to Study PR
If you don’t already know, last week I graduated from university (not that I’ve plastered it all over social media or anything). It felt like a long time coming but also,…
#FinalYearFear with Aoibheann McCormack
Hello and welcome to the end of this series! If you’ve been around for a while, you may remember I interviewed a lot of students on various placements around this time…
A First Class Degree and Now What?
Yesterday, I received my final results notification. I will be graduating from Liverpool John Moores University with first class honours in Business with Public Relations in just a few weeks’ time.…
