We’re all used to our favourite influencers posting outfit pictures on street corners of London, New York and Milan. We enjoy their content showing us the coolest bars and restaurants. We’ve…
Can you teach someone to be an influencer? Is this the leader/entrepreneur debate all over again? Is someone born an influencer or do they develop the skills to become one? Could…
A recent report on influencer marketing in the US caught my attention this week in terms of diversity within the industry. There were a lot of very interesting facts and figures;…
Last week, my Twitter feed was taken over by everyone talking about Mike Bloomberg. Even though I live in America, I have taken no interest in the presidential election whatsoever as…
TikTok – have you heard of it yet? If you haven’t, you’re probably going to be hearing a lot about it in the next coming months. I must confess, I was…
As if another year is already over. We’re now into a new year and a new decade. You probably already know that the first week of January is one of my favourite times…
Last week Twitter went a little crazy over an ad from Manchester City Football Club asking for influencers to attend their home games and to try to recruit more fans for…
Last week I noticed a couple of campaigns and posts from companies in the UK lending a hand to another company. There were a lot of positive reactions, praises and sharing…
From studying, researching and working in Influencer Marketing, my absolute pet peeve is seeing influencers promote products like diet teas and shakes. They are also grouped under a term called ‘BANJO…
Helloooo and welcome to the first installment in my little bi-weekly diary series. You may have already seen my first two posts about coming to New York and my recap of…
