Influencer Marketing

The Rise and Fall of the Virtual Influencer

As you are probably aware by now, I’m currently writing my dissertation about influencer fraud within the influencer marketing industry.

When Influencer Marketing first took off, it was seen as a numbers game. The more followers the better, the more

The more the Influencer world evolves, the better Influencers are becoming at creating content. After all, practice makes perfect and

This weekend, along with millions of others around the world, I watched a documentary on Netflix. It had appeared on

I’ve written a couple of posts about Influencers and fake followers on here. One discussed whether we should name and

This blog post is all about the average lifespan of an influencer. When I worked in Influencer Marketing during my

A few weeks ago, I wrote a post about fake followers and Instagram ‘fraud’. At the time, there had been

I’m keeping the theme of fashion going this week as you may have seen my previous post on Boohoo’s new

There has been a lot of talk this week surrounding Influencers and the buying of followers, likes and comments. It’s

I have this niggling annoyance with the #BloggersWanted hashtag on Twitter. I see PRs and Marketers sending out tweets asking

I promise this is an intellectual post about brand partnerships and looking at authentic promotion! I hope you weren’t misled

There’s been some thoughts floating around the web these past few weeks about the idea of not showcasing our social