PR

Is PR ‘Essential’?

A newspaper cutting has been doing the rounds on Twitter showing who is an ‘essential worker’ and who isn’t (according

Diversity. It’s what we’ve been crying out for, for so long. You know it, I know it, and the brands

It was around this time last year when I first learnt of virtual influencers. I was in the midst of

I’m sure you’ve heard of the TikTok app by now, right? The video platform a little like Vine (RIP) but

There are many ways of getting information out far and wide in today’s world. We have the news on TV,

I learnt about crisis management and crisis communications at university, but never had to actually use what I had learnt.

Right now, a lot of businesses face uncertainty. Small businesses have been forced to close, or lay-off staff. Other businesses

We’re all used to our favourite influencers posting outfit pictures on street corners of London, New York and Milan. We

Can you teach someone to be an influencer? Is this the leader/entrepreneur debate all over again? Is someone born an

Probably my biggest pet peeve within the influencer marketing industry is when influencers don’t declare adverts, sponsored posts, affiliate links

A recent report on influencer marketing in the US caught my attention this week in terms of diversity within the

It’s been a while since I’ve written about my favourite campaigns as I used to do during my time at