Does Influencer Marketing Belong in the Sports Industry?
Does Influencer Marketing Belong in the Sports Industry?
Last week Twitter went a little crazy over an ad from Manchester City Football Club asking for influencers to attend
Social Media
Influencers with a Social Cause: The No Filter No Future Campaign
Influencers with a Social Cause: The No Filter No Future Campaign
From studying, researching and working in Influencer Marketing, my absolute pet peeve is seeing influencers promote products like diet teas
Is ‘Influencer Privilege’ a Thing?
Is ‘Influencer Privilege’ a Thing?
Last Thursday was a huge day for the lives of many students across the UK and Ireland as they received
Five Reasons I Sometimes Wish Social Media Didn’t Exist
Five Reasons I Sometimes Wish Social Media Didn’t Exist
You may have heard this week that things are changing with Instagram. The social platform will be trialing hiding likes
How Instagram Hiding Likes May Affect Influencer Marketers
How Instagram Hiding Likes May Affect Influencer Marketers
I had a post almost ready to go tonight about Instagram hiding likes and the reasons I welcomed the idea.
Why You Need to Think About Your Personal Brand
Why You Need to Think About Your Personal Brand
We all know what a brand is and when thinking about brands, the first few that come to mind are
Five Ways Instagram Negatively Affects Your Mental Health
Five Ways Instagram Negatively Affects Your Mental Health
I spend too much time on Instagram. I know that, you know that, the majority of my Instagram followers know
Leveraging Social Media as a Music Artist: The Capaldi Way
Leveraging Social Media as a Music Artist: The Capaldi Way
Ever since discovering a certain music artist on Spotify around 18 months ago, I’ve seen them perform live to a
Liar, Liar, Pants on Fyre: Instagram or Insta-scam?
Liar, Liar, Pants on Fyre: Instagram or Insta-scam?
This weekend, along with millions of others around the world, I watched a documentary on Netflix. It had appeared on
A Recap of the #AskOrlagh Twitter Chat
A Recap of the #AskOrlagh Twitter Chat
In case you missed the Twitter Q&A with me last Tuesday, I thought I’d put some of the main questions
Influencer or Fraud? Should We Name and Shame Influencers Who Buy their Followers?
Influencer or Fraud? Should We Name and Shame Influencers Who Buy their Followers?
There has been a lot of talk this week surrounding Influencers and the buying of followers, likes and comments. It’s
A Life Without Numbers
A Life Without Numbers
There’s been some thoughts floating around the web these past few weeks about the idea of not showcasing our social
