Social Media

Brands Making the Best and Worst of a Bad Situation

Right now, a lot of businesses face uncertainty. Small businesses have been forced to close, or lay-off staff. Other businesses

We’re all used to our favourite influencers posting outfit pictures on street corners of London, New York and Milan. We

Can you teach someone to be an influencer? Is this the leader/entrepreneur debate all over again? Is someone born an

Probably my biggest pet peeve within the influencer marketing industry is when influencers don’t declare adverts, sponsored posts, affiliate links

A recent report on influencer marketing in the US caught my attention this week in terms of diversity within the

It’s been a while since I’ve written about my favourite campaigns as I used to do during my time at

Last week, my Twitter feed was taken over by everyone talking about Mike Bloomberg. Even though I live in America,

Recently, I’ve been seeing a lot of posts on Twitter and other social platforms labeling celebrities and social stars as

This blog post is all about the best New York-Irish influencers to follow. Before I moved to New York, I

TikTok – have you heard of it yet? If you haven’t, you’re probably going to be hearing a lot about

It’s been quite a year for Influencer Marketing (IM). With more organizations starting to understand its impact and benefits, adding