Should Influencers be Certified in Advertising?

Probably my biggest pet peeve within the influencer marketing industry is when influencers don’t declare adverts, sponsored posts, affiliate links or if something has been gifted. There has been so much…

Influencer or Fraud? Should We Name and Shame Influencers Who Buy …

There has been a lot of talk this week surrounding Influencers and the buying of followers, likes and comments. It’s been a tricky subject for a while, with a lot of…