SEO best practices come and go. Some rise to prominence and stay there for a while, eventually disappearing as other tactics come along. There are also sometimes SEO methodologies that remain relevant as the years go by.
Having backlinks for your website is an SEO technique that has been prevalent for quite some time, but it doesn’t seem in a hurry to go anywhere. Accordingly, you might be tempted to look into link building services that can create a network of backlinks to benefit your business website.
Before you do that, though, you may be asking yourself whether you can rank with Google without any backlinks. If you can, you might save money by skipping this strategy and allocating your marketing dollars somewhere else.
Let’s discuss this in detail right now.
What are backlinks?
First, let’s briefly talk about backlinks if you don’t know this term. A backlink is an incoming hyperlink. It takes you from one web page to a different website.
If you hire a company to set up some backlinks for you, what that means is the employees will look at some websites that they think are relevant to yours, and they’ll create a network of backlinks that go from those websites to your own site.
This is one way you can get some new website visitors. Since it’s an approved SEO tactic, it’s also a way you can get Google to bump your website up the rankings for keywords and phrases having to do with your niche.
Do you need backlinks?
The short answer to whether you need backlinks to rank highly with Google is no. SEO encompasses many tactics and strategies. You might rank highly with Google for your industry or niche if you focus on other SEO techniques, such as on-page SEO.
By optimizing your website through techniques like adding compelling visual elements, writing persuasive copy, adding a blog, and so forth, you might be able to get away with not having any backlinks.
You should still have some if possible
There’s no reason why you should not have any backlinks, though. You might see some success for your website without them, but why would you not use this potentially useful tool if you have it easily accessible?
The only reason why you might feel you should not use backlinks is if you don’t have the money in your operating budget to hire an agency that can set some up for you. You also might not have anyone on your permanent staff who can create backlinks.
You might be okay for a while not having any backlinks, but as soon as you have the money in your marketing budget to set some up, you should do so. You can do that either by hiring a permanent staff member with the required skill set, or else you can hire an outside agency.
You can conceivably rank in Google without backlinks, but there’s no denying that having some should help your site get more visitors and sales.
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