When you think about your brand, you likely picture soft pastels, delicate fonts, and an overall dainty, feminine vibe.
This aesthetic is not just a visual identity; it’s a feeling you want to evoke in your customers. It’s meant to be cute, and it’s all meant to feel cute too, right?
Plus, how else do you plan to build the reputation of your business? How do you translate this ethereal branding into something tangible?
You can only do so much when it comes to content creation and IG feeds, and sure, there’s your product, too, but it should still go beyond that. So, how do you make sure your customers physically experience that same charming essence when they receive your product?
Well, let’s dive into some fun, creative ways to bring your beautiful branding to life.
Branded Ribbons in the Unboxing Experience
Can you imagine the excitement of your customers as they receive your package? Just think about it; the first thing they notice is the beautiful, branded ribbon tied around the box. This small detail immediately sets the tone for the unboxing experience. Ideally, you’ll want to opt for ribbons in your brand’s signature colours.
You can even have your logo or a cute message printed on them. Why? This not only enhances the aesthetic appeal but also adds a layer of personalisation and thoughtfulness. While sure, it’s a pretty small touch, but it speaks volumes about your attention to detail and commitment to your brand’s identity.
Chic and Functional Packaging
If you’re shipping out your products, such as having a webshop, then you have to understand that your packaging is the first physical touchpoint a customer has with your product, so it should be as beautiful and thoughtful as the product inside. It’s best to opt for packaging that’s not only pretty but also functional and sustainable.
For example, you can think of pastel-coloured boxes with your logo subtly embossed or delicate floral designs that hint at the product within. But is that necessarily all? Well, you could make the boxes look pretty enough to keep getting used. For example, a lot of people will reuse Dior boxes because of their great quality and cuteness.
Signature Scents to Enchant the Senses
So, this one is adorable, but you might want to proceed with caution. So, scent is a powerful tool that can evoke memories and emotions. Including a signature scent in your packaging can create a memorable and luxurious unboxing experience.
A light, floral fragrance or a soft vanilla aroma can make your customers associate that scent with your brand. So, it’s all really about lightly spraying your tissue paper or even adding a little scented watched (that could even be reused for your customers).
It’s delightful, but make sure the scent isn’t strong!
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