Influencer Marketing

How the Pandemic Impacted Influencer Marketing

This article originally appeared in the Winter issue of Strategic, which can be found here. The past two years have

This article originally appeared in the Autumn 2021 issue of Strategic Magazine. We all have a moral compass, yet sometimes, when

Oh hello, throwback to when I used to write my #FridayFive blog posts every single week. How much time I

I’ve been working in influencer marketing for around two years now, and writing about influencers for as long as I

No matter how long you have been in the foodservice business, growth is a common objective. To achieve this, your

If you have recently started trying to make it as an influencer, and you are wondering what you can do

A few months ago I heard rumblings of subscription fees coming to Instagram. Top influencers would be able to monetise

AD | Influencer marketing is continuing to grow. In 2019, the total spent on influencer marketing globally was $5.24 billion.

A recent trend that I mentioned in my 15 Influencer Marketing Trends to Expect in 2021 was the no-filter influencer.

Oh yes, don’t think because you’re young, hip and can bust a few moves on TikTok that you’re having all

Proving the value of influencer marketing can be a tough job. Trying to explain the return on investment for PR

You may have read that headline and said, ‘Wait, what? Instagram isn’t becoming irrelevant, it’s the biggest social media platform