Should Influencers be Certified in Advertising?
Should Influencers be Certified in Advertising?
Probably my biggest pet peeve within the influencer marketing industry is when influencers don’t declare adverts, sponsored posts, affiliate links
Influencer Marketing
Dealing with Diversity in Influencer Marketing
Dealing with Diversity in Influencer Marketing
A recent report on influencer marketing in the US caught my attention this week in terms of diversity within the
Does Politics Belong in Influencer Marketing?
Does Politics Belong in Influencer Marketing?
Last week, my Twitter feed was taken over by everyone talking about Mike Bloomberg. Even though I live in America,
5 Best New York-Irish Influencers You Need to Follow
5 Best New York-Irish Influencers You Need to Follow
This blog post is all about the best New York-Irish influencers to follow. Before I moved to New York, I
How Influencer Marketing Will Work on TikTok
How Influencer Marketing Will Work on TikTok
TikTok – have you heard of it yet? If you haven’t, you’re probably going to be hearing a lot about
A Look Back at Influencer Marketing in 2019
A Look Back at Influencer Marketing in 2019
It’s been quite a year for Influencer Marketing (IM). With more organizations starting to understand its impact and benefits, adding
Does Influencer Marketing Belong in the Sports Industry?
Does Influencer Marketing Belong in the Sports Industry?
Last week Twitter went a little crazy over an ad from Manchester City Football Club asking for influencers to attend
Influencers with a Social Cause: The No Filter No Future Campaign
Influencers with a Social Cause: The No Filter No Future Campaign
From studying, researching and working in Influencer Marketing, my absolute pet peeve is seeing influencers promote products like diet teas
New Job, New Sector, New Me
New Job, New Sector, New Me
On Monday of this week, I started my new job in New York. I am continuing to work in Influencer
Is ‘Influencer Privilege’ a Thing?
Is ‘Influencer Privilege’ a Thing?
Last Thursday was a huge day for the lives of many students across the UK and Ireland as they received
Five Influencers Killing the Game
Five Influencers Killing the Game
Influencers. What would my life be without them. There’s reason to love them or loathe them what with their free
How Instagram Hiding Likes May Affect Influencer Marketers
How Instagram Hiding Likes May Affect Influencer Marketers
I had a post almost ready to go tonight about Instagram hiding likes and the reasons I welcomed the idea.
