It’s a competitive field out there. Amidst competitors, having a known and trusted brand can guarantee a successful business. Popular companies achieve this via brand awareness.
Brand awareness is a great way to distinguish your business from other competitors.
Interested? Here’s a basic guide on how to increase your business’s brand awareness.
What is brand awareness?
Brand awareness refers to how well consumers recognize a specific product or service. Brand awareness commonly relies on publicity and customer engagement.
With publicity, a business can build credibility thanks in large part to how often they see or hear about your business. With audience engagement, a business can reach a wider audience through word-of-mouth marketing.
Successful brand awareness helps generate customer loyalty. When faced with an abundance of choices, consumers will likely resort to the name-brand products or services they’re more familiar with.
Increasing brand awareness is a diligent process. Its benefits do not come overnight; however, one can expect improvements with the right steps and strategies.
Build a social media presence
Social media is a great resource to increase your brand’s awareness. Operating twenty-four hours a day, any time and anywhere, social media can help attract attention.
However, sharing a Twitter or Instagram post does not suffice in acquiring clients. Nowadays, many people’s social media feeds are filled with a plethora of advertisements and other spam-like content; posts don’t attract their attention as much as interactions. Alas, when building an online presence, interact with your audience.
For example, ask questions alongside your posts or comment on other people’s posts. By engaging with your audience, users are likelier to follow, comment, retweet, etc. This provides free publicity and a potential audience of loyal customers.
Consumers are smart. They want to feel valued and know that you care about their interests. By engaging with others through social media, your brand builds an approachable and attractive personality.
Likewise, depending on how personable your business is, sharing the faces of the people behind your brand can also project a more authentic image.
In effect, this angle can attract a community of fans or followers who support your products or services.
Another way to boost your brand’s awareness is through collaborations. Some great examples include working with local influencers or taking part in brand partnerships.
When working with influencers, they can help your business connect with their followers, especially if said followers are your target audience.
Consumers trust influencers more than advertisements and celebrity endorsements, meaning your brand is likelier to receive more customers and awareness by collaborating with said influencers. If reviews aren’t your thing, one can also leverage influencers to create content relating to your business.
If interested, influencer-marketing platforms exist that enable businesses to contacts and approach viable influencers.
Like collaborating with influencers, brand partnerships allow your business to connect with a different audience. Collaborations like these help combine the reaches of both companies, as well as builds trust among both audiences.
For example, if a person trusts your partner’s brand, and said brand trusts yours, their clients are likely to trust your brand as well. Overall, this provides a win-win situation for both parties involved.
Participate in events
Events are an excellent method to introduce your brand to new clients. Said events should match with one’s values and/ or image. How businesses can participate in these kinds of events can be serving as hosts or sponsors.
Nowadays, many events have been taking place online, like Webinars, etc. Online events offer a wide range of creative opportunities to promote your brand, and they can be more cost-effective than live events.
How events increase brand awareness can be done through press coverage or attendees mentioning/ tagging your business on social media.
Pro tip: if running an online event, consider hosting influencers as potential event panelists, depending on the theme/ topic of the event.
Engage in content marketing
Content Marketing focuses on creating and distributing content for your audience. Content creation usually takes place on the internet. Examples include blogging, videos, or podcasts.
These activities aren’t exclusive to influencers but are open to brands and businesses.
Content creation benefits brand awareness as it caters to your audience’s interests. Likewise, any content you create promotes publicity to your business’s brand, goods, or services.
That being said, content creation should not be done haphazardly; the quantity and quality of a business’s content marketing reflects the quality and professionalism of your business.
For more, check out this post for a 10-step guide to developing a winning content marketing strategy.