The Rise of the Virtual Influencer

As you are probably aware by now, I’m currently writing my dissertation about influencer fraud within the influencer marketing industry. A topic that you would think I’d be bored to tears of right now, has actually made me more intrigued than ever. One topic I touch upon within my dissertation…

#FinalYearFear with Ellie Foster

Hello and welcome to a new series! Yes, another one. If you’ve been around for a while, you may remember I interviewed a lot of students on various placements around this time last year. Now that they’re all back at university and almost ready to face the big, bad world…

Is It Time to Give Up Blogging?

I don’t know if it’s the stress of final year, the pressure of this dissertation or the fact that I’ve been sat in this coffee shop for the past six hours and being very close to putting my head through the window (or lack of Diet Coke for five weeks)…

#FridayFive: Five Reasons to Work With Micro-Influencers

When Influencer Marketing first took off, it was seen as a numbers game. The more followers the better, the more likes the better and the more comments, the better. And, the more followers, the more the influencer could charge. But with such a focus on numbers, came influencer fraud and…

LUSH Are Flushing Social Media Down the Drain

Yesterday morning, LUSH announced on social media that they were planning to abandon all of their social media platforms (fitting). My Twitter timeline blew up with everyone extremely confused and appalled that a brand would do this in the 21st Century. Leave social media? Who in their right mind would…

#FinalYearFear with Kirandeep Paul

Hello and welcome to a new series! Yes, another one. If you’ve been around for a while, you may remember I interviewed a lot of students on various placements around this time last year. Now that they’re all back at university and almost ready to face the big, bad world…

#FridayFive: Five Books I’ve Just Read | Chapter One

This year, I started the #12BooksIn12Months challenge to make myself read more. I used to be a complete bookworm, always with my head stuck in a book and eager to collect as many as possible. I’m a bit of a book hoarder as the attic in my house back in…

The Line between Sponsored Posts and Plain Old Adverts

The more the Influencer world evolves, the better Influencers are becoming at creating content. After all, practice makes perfect and over time, Influencers will know what works for their audiences, what doesn’t and can take a lot of inspiration from other Influencers that are at the top of their game.…

Gig Review: Picture This, 3Arena

The first act to ever sell out five consecutive nights at the 3Arena, Picture This performed to over 70,000 Irish fans last week. I attended the first of the five nights last Wednesday, which also happened to be my 22nd birthday. Lewis Capaldi had been announced as the support act…

#FridayFive: Five Reasons I Can’t Wait to Leave Liverpool

Well those are words I never thought I’d say. And I don’t really mean them. Click-bait? Maybe a little. I know it’s going to kill me leaving Liverpool in a few months and I’m trying to gear myself up for the big moment. I’ve written quite a few posts about…