The Rise of the Influencer

Gone are the days of sending celebrities products and merchandise for advertising. Today, brands are turning to the ‘everyday’ girl or boy who has a substantial following on social media. Also known as the influencer. Brands no longer want to know about celebrities or the Insta-famous with millions of followers,…

#GirlBossMonday with Stephanie Ledigo

It’s that time of the week again: #GirlBossMonday! Stephanie Ledigo is the founder of Ledigo PR in Manchester, which provides first class PR and events, to industries including Health, Fitness, Beauty, Wedding and Celebrity clients. She tells us how she started in the PR industry and the importance of interning and gaining first…

We Are… Student Scran!

  Are you a student? Are you a culinary extraordinaire? If you answered ‘yes’ to the first question and ‘no’ to the second, then I have the solution for you. This year, as part of my Business with Public Relations course, I study a module called Graduate Enterprise. This module lets me…

#GirlBossMonday with Cassie Galasetti

It’s that time of the week again: #GirlBossMonday! For this week’s #GirlBossMonday we’re headed to New Jersey, USA with Cassie Galasetti, co-founder of the boutique Social Sidekick, Media, Branding and PR Agency. With over 15 years of experience in the entertainment and media fields in New York, New Jersey and Los Angeles, Cassie brought that knowledge and…

Do I Really Need a Degree in PR?

A popular debate and highly opinionated discussion lies around the topic of whether we need a degree in Public Relations in order to be successful in the industry. After a few weeks of carrying out my #GirlBossMonday interviews, it became clear that some of the CEOs and founders of these PR…

#GirlBossMonday with Lorinda Voges

It’s that time of the week again: #GirlBossMonday! Following on with our globe trotting theme, this week’s #GirlBossMonday is with self made PR gal Lorinda Voges, founder of 4Elements Media in Cape Town, South Africa. Lorinda had no formal education in PR yet founded her own PR Agency which she has been running for six years.…

The Town I Loved So Well

This week’s post is a personal one. I’m going to tell you about the town I come from, the people in it, the reputation it has, but overall; how great it is. Over the past week, my town was rocked by two young deaths of two local boys. Two separate accidental…

#GirlBossMonday with Deirdre Breakenridge

It’s that time of the week again: #GirlBossMonday! For this week’s Girl Boss, we are taking a trip to the USA. We are only three weeks in with this blog series, and have covered quite some mileage already! Deirdre Breakenridge, CEO of Pure Performance Communications tells us all about her rise to success in the PR industry, the…

Campaign of 2017: #WomensMarch

The most common way that people give up their power is by thinking they don’t have any. In response to the inauguration of a certain Mr President, women, men and children all over the world took to the streets to march. They marched for human dignity and decency. They marched for…

#GirlBossMonday with Martina Quinn

It’s that time of the week again: #GirlBossMonday! What a historical weekend it has been. On Friday we watched as Donald Trump was inaugurated into the White House as the new President of the United States and on Saturday we watched as millions of women united and took to the streets…