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If the Marketer Can’t Get it Right, How Can the Influencer?

Being a social media influencer is a lucrative career. From the outside, it looks like a lot of traveling to

These two little letters seem to cause a lot of controversy on social media. Some of us like them, some

I wouldn’t call this a new series on the blog, but I wanted to start an Influencer Marketing segment, where

Is it something in the water? Or something in the Pepsi? April has seen a number of brands fall flat

Halloween/All Hallows’ Eve. The one night of the year spirits come back to haunt us. Or the one night of the year