Why YouTube Is My Favourite Social Media Platform
Why YouTube Is My Favourite Social Media Platform
Strangely, I was never a YouTube girly growing up. I didn’t watch the makeup tutorials, the fashion hauls or the
Social Media
Beyond the Mic: Using Supplementary Podcast Content to Your Advantage
Beyond the Mic: Using Supplementary Podcast Content to Your Advantage
The fact is if you have a great podcast but nobody is listening to it, you’ve got to get your
17 Influencer Marketing Trends to Look Out For in 2022
17 Influencer Marketing Trends to Look Out For in 2022
Due to the popularity of 2021’s Influencer Marketing Trends Predictions blog post that I wrote, I thought I would sit
4 Benefits to Hiring an Influencer to Promote Your Small Business
4 Benefits to Hiring an Influencer to Promote Your Small Business
Influencer marketing has been growing at a massive rate over the last few years. This has not only helped influencers
The Ethics of Online Influencers
The Ethics of Online Influencers
This article originally appeared in the Autumn 2021 issue of Strategic Magazine. We all have a moral compass, yet sometimes, when
Five Irish Influencers to Follow
Five Irish Influencers to Follow
Oh hello, throwback to when I used to write my #FridayFive blog posts every single week. How much time I
Will We Soon Consume Influencer Content by Paying Subscription Fees?
Will We Soon Consume Influencer Content by Paying Subscription Fees?
A few months ago I heard rumblings of subscription fees coming to Instagram. Top influencers would be able to monetise
Five No-Filter Influencers to Follow on Instagram
Five No-Filter Influencers to Follow on Instagram
A recent trend that I mentioned in my 15 Influencer Marketing Trends to Expect in 2021 was the no-filter influencer.
Is Twitter Set to Take on Clubhouse and Instagram?
Is Twitter Set to Take on Clubhouse and Instagram?
I wrote a blog recently about what Instagram needed to do to stay relevant. I questioned whether the app would
Everything You Need to Know About the Granfluencer
Everything You Need to Know About the Granfluencer
Oh yes, don’t think because you’re young, hip and can bust a few moves on TikTok that you’re having all
What Instagram Must Do To Stay Relevant
What Instagram Must Do To Stay Relevant
You may have read that headline and said, ‘Wait, what? Instagram isn’t becoming irrelevant, it’s the biggest social media platform
Five Reasons to Work With Nano Influencers
Five Reasons to Work With Nano Influencers
By now you probably know what an influencer is. However, your definition of an influencer is probably very different than
