How Influencer Marketing Will Work on TikTok
TikTok – have you heard of it yet? If you haven’t, you’re probably going to be hearing a lot about it in the next coming months. I must confess, I was…
A Look Back at Influencer Marketing in 2019
It’s been quite a year for Influencer Marketing (IM). With more organizations starting to understand its impact and benefits, adding more budget to their IM department and micro-influencers coming to the…
#FridayFive: Five Things More Important Than How Many Likes You Get …
Is it just me or do our lives revolve around Instagram? I spend the majority of my day on it (ashamedly) and it’s where I find out what all of my…
Does Influencer Marketing Belong in the Sports Industry?
Last week Twitter went a little crazy over an ad from Manchester City Football Club asking for influencers to attend their home games and to try to recruit more fans for…
Influencers with a Social Cause: The No Filter No Future Campaign
From studying, researching and working in Influencer Marketing, my absolute pet peeve is seeing influencers promote products like diet teas and shakes. They are also grouped under a term called ‘BANJO…
Is ‘Influencer Privilege’ a Thing?
Last Thursday was a huge day for the lives of many students across the UK and Ireland as they received their A Level and Leaving Cert results. I remember clearly the…
#FridayFive: Five Reasons I Sometimes Wish Social Media Didn’t Exist
You may have heard this week that things are changing with Instagram. The social platform will be trialing hiding likes on photos. Personally? I’m a huge fan. Instagram started out as…
How Instagram Hiding Likes May Affect Influencer Marketers
I had a post almost ready to go tonight about Instagram hiding likes and the reasons I welcomed the idea. The blog was actually titled ‘Why I Sometimes Wish Social Media…
Why You Need to Think About Your Personal Brand
We all know what a brand is and when thinking about brands, the first few that come to mind are Apple, Coca Cola and even Cadbury’s. We’d recognise their logo anywhere,…
LUSH Are Flushing Social Media Down the Drain
Yesterday morning, LUSH announced on social media that they were planning to abandon all of their social media platforms (fitting). My Twitter timeline blew up with everyone extremely confused and appalled…
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