#FridayFive: Five Things More Important Than How Many Likes You Get …
Is it just me or do our lives revolve around Instagram? I spend the majority of my day on it (ashamedly) and it’s where I find out what all of my…
Does Influencer Marketing Belong in the Sports Industry?
Last week Twitter went a little crazy over an ad from Manchester City Football Club asking for influencers to attend their home games and to try to recruit more fans for…
Influencers with a Social Cause: The No Filter No Future Campaign
From studying, researching and working in Influencer Marketing, my absolute pet peeve is seeing influencers promote products like diet teas and shakes. They are also grouped under a term called ‘BANJO…
Is ‘Influencer Privilege’ a Thing?
Last Thursday was a huge day for the lives of many students across the UK and Ireland as they received their A Level and Leaving Cert results. I remember clearly the…
#FridayFive: Five Reasons I Sometimes Wish Social Media Didn’t Exist
You may have heard this week that things are changing with Instagram. The social platform will be trialing hiding likes on photos. Personally? I’m a huge fan. Instagram started out as…
How Instagram Hiding Likes May Affect Influencer Marketers
I had a post almost ready to go tonight about Instagram hiding likes and the reasons I welcomed the idea. The blog was actually titled ‘Why I Sometimes Wish Social Media…
Why You Need to Think About Your Personal Brand
We all know what a brand is and when thinking about brands, the first few that come to mind are Apple, Coca Cola and even Cadbury’s. We’d recognise their logo anywhere,…
LUSH Are Flushing Social Media Down the Drain
Yesterday morning, LUSH announced on social media that they were planning to abandon all of their social media platforms (fitting). My Twitter timeline blew up with everyone extremely confused and appalled…
#FridayFive: Five Ways Instagram Negatively Affects Your Mental Health
I spend too much time on Instagram. I know that, you know that, the majority of my Instagram followers know that. But if I doth protest about it so much, then…
Leveraging Social Media as a Music Artist: The Capaldi Way
Ever since discovering a certain music artist on Spotify around 18 months ago, I’ve seen them perform live to a small audience but have also watched their social media audience rise…
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