Are Influencers Worth the Risk?
Are Influencers Worth the Risk?
It came to light a few months ago that influencers were being labelled a ‘risk’ in brand campaign strategies. One
Social Media
What’s the Deal With Influencer Creator Houses?
What’s the Deal With Influencer Creator Houses?
I don’t know if you’ve heard, but there are houses across the world filled with influencers. These houses, often referred
15 Influencer Marketing Trends to Expect in 2021
15 Influencer Marketing Trends to Expect in 2021
Hello and welcome to my very long TedTalk on what trends I expect in 2021 when it comes to influencer
Are Influencers Above the Law?
Are Influencers Above the Law?
Last week a few influencers were caught on camera at a house party to celebrate New Year’s Eve. The influencers
Why I’m Logging Off Instagram
Why I’m Logging Off Instagram
I came to a realisation when lying in bed last night that Instagram just really isn’t good for one’s self-esteem
Five New Social Media Features to Know
Five New Social Media Features to Know
It’s quite hard to keep up with social media these days. My apps seem to be updating every five minutes,
No Ad, No Consequences?
No Ad, No Consequences?
One of my biggest pet peeves with the influencer marketing industry is influencers not declaring ads. I’ve said it time,
How to Go Viral, the Ocean Spray Way
How to Go Viral, the Ocean Spray Way
If you thought I would have the ultimate how-to guide on how to make a post go viral on social
You Don’t Even Go Here: The Influencers Promoting Anglia Ruskin University Who Didn’t Actually Attend the University
You Don’t Even Go Here: The Influencers Promoting Anglia Ruskin University Who Didn’t Actually Attend the University
Let’s talk about influencers. What do they do and who do they influence? Influencers are often people on social media
Read the Room: Was the bPerfect Launch Event Necessary?
Read the Room: Was the bPerfect Launch Event Necessary?
I’ve been debating all day whether to write this blog post, but as time has went on, my blood has
If the Marketer Can’t Get it Right, How Can the Influencer?
If the Marketer Can’t Get it Right, How Can the Influencer?
Being a social media influencer is a lucrative career. From the outside, it looks like a lot of traveling to
Why Don’t Network Marketers Use #Ad?
Why Don’t Network Marketers Use #Ad?
These two little letters seem to cause a lot of controversy on social media. Some of us like them, some
