Is ‘Influencer Privilege’ a Thing?

Last Thursday was a huge day for the lives of many students across the UK and Ireland as they received their A Level and Leaving Cert results. I remember clearly the…

#FridayFive: Five Influencers Killing the Game

Influencers. What would my life be without them. There’s reason to love them or loathe them what with their free trips to exotic destinations or getting paid thousands of pounds for…

How Instagram Hiding Likes May Affect Influencer Marketers

I had a post almost ready to go tonight about Instagram hiding likes and the reasons I welcomed the idea. The blog was actually titled ‘Why I Sometimes Wish Social Media…

The Rise of the Virtual Influencer

As you are probably aware by now, I’m currently writing my dissertation about influencer fraud within the influencer marketing industry. A topic that you would think I’d be bored to tears…

#FridayFive: Five Reasons to Work With Micro-Influencers

When Influencer Marketing first took off, it was seen as a numbers game. The more followers the better, the more likes the better and the more comments, the better. And, the…

LUSH Are Flushing Social Media Down the Drain

Yesterday morning, LUSH announced on social media that they were planning to abandon all of their social media platforms (fitting). My Twitter timeline blew up with everyone extremely confused and appalled…

The Line between Sponsored Posts and Plain Old Adverts

The more the Influencer world evolves, the better Influencers are becoming at creating content. After all, practice makes perfect and over time, Influencers will know what works for their audiences, what…

Liar, Liar, Pants on Fyre: Instagram or Insta-scam?

This weekend, along with millions of others around the world, I watched a documentary on Netflix. It had appeared on my Instagram, Twitter and Snapchat feeds continuously over the past three…

What’s Worse: Influencers Faking Followers or Faking Images?

I’ve written a couple of posts about Influencers and fake followers on here. One discussed whether we should name and shame those who do it and the other pointed out five…