5 Ways Influencers Add Value to Brand Campaigns
5 Ways Influencers Add Value to Brand Campaigns
Proving the value of influencer marketing can be a tough job. Trying to explain the return on investment for PR
Influencer Marketing
What Instagram Must Do To Stay Relevant
What Instagram Must Do To Stay Relevant
You may have read that headline and said, ‘Wait, what? Instagram isn’t becoming irrelevant, it’s the biggest social media platform
Five Reasons to Work With Nano Influencers
Five Reasons to Work With Nano Influencers
By now you probably know what an influencer is. However, your definition of an influencer is probably very different than
6 Ways to Gain PR Experience While at University
6 Ways to Gain PR Experience While at University
During my Business and PR degree, I sometimes wondered whether experience in the working world was actually more beneficial than
Five Ways We Are All Influencers
Five Ways We Are All Influencers
FYI, you don’t need 100,000 followers on social media to be an influencer. In fact, anyone can be an influencer,
How The UK Government Should Have Spent the £63k on Influencers For The Test & Trace Campaign
How The UK Government Should Have Spent the £63k on Influencers For The Test & Trace Campaign
It came to light a few weeks ago that the UK government spent £63,000 on influencer marketing to promote the
The Influencer Pay Gap
The Influencer Pay Gap
We are all well aware that within the working world, there are pay gaps. There are large discrepancies between how
Are Influencers Worth the Risk?
Are Influencers Worth the Risk?
It came to light a few months ago that influencers were being labelled a ‘risk’ in brand campaign strategies. One
What’s the Deal With Influencer Creator Houses?
What’s the Deal With Influencer Creator Houses?
I don’t know if you’ve heard, but there are houses across the world filled with influencers. These houses, often referred
15 Influencer Marketing Trends to Expect in 2021
15 Influencer Marketing Trends to Expect in 2021
Hello and welcome to my very long TedTalk on what trends I expect in 2021 when it comes to influencer
Are Influencers Above the Law?
Are Influencers Above the Law?
Last week a few influencers were caught on camera at a house party to celebrate New Year’s Eve. The influencers
Why I’m Logging Off Instagram
Why I’m Logging Off Instagram
I came to a realisation when lying in bed last night that Instagram just really isn’t good for one’s self-esteem
