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Influencer Marketing

  • Influencer Marketing
  • February 26, 2021

5 Ways Influencers Add Value to Brand Campaigns

Proving the value of influencer marketing can be a tough job. Trying to explain the return on investment for PR

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  • Influencer Marketing
  • February 24, 2021

What Instagram Must Do To Stay Relevant

You may have read that headline and said, ‘Wait, what? Instagram isn’t becoming irrelevant, it’s the biggest social media platform

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  • Influencer Marketing
  • February 17, 2021

Five Reasons to Work With Nano Influencers

By now you probably know what an influencer is. However, your definition of an influencer is probably very different than

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  • Career Advice
  • February 15, 2021

6 Ways to Gain PR Experience While at University

During my Business and PR degree, I sometimes wondered whether experience in the working world was actually more beneficial than

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  • Friday Five
  • February 12, 2021

Five Ways We Are All Influencers

FYI, you don’t need 100,000 followers on social media to be an influencer. In fact, anyone can be an influencer,

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  • Influencer Marketing
  • February 10, 2021

How The UK Government Should Have Spent the £63k on Influencers For The Test & Trace Campaign

It came to light a few weeks ago that the UK government spent £63,000 on influencer marketing to promote the

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  • Influencer Marketing
  • February 3, 2021

The Influencer Pay Gap

We are all well aware that within the working world, there are pay gaps. There are large discrepancies between how

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  • Influencer Marketing
  • January 27, 2021

Are Influencers Worth the Risk?

It came to light a few months ago that influencers were being labelled a ‘risk’ in brand campaign strategies. One

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  • Influencer Marketing
  • January 20, 2021

What’s the Deal With Influencer Creator Houses?

I don’t know if you’ve heard, but there are houses across the world filled with influencers. These houses, often referred

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  • Influencer Marketing
  • January 13, 2021

15 Influencer Marketing Trends to Expect in 2021

Hello and welcome to my very long TedTalk on what trends I expect in 2021 when it comes to influencer

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  • Influencer Marketing
  • January 4, 2021

Are Influencers Above the Law?

Last week a few influencers were caught on camera at a house party to celebrate New Year’s Eve. The influencers

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  • Influencer Marketing
  • December 23, 2020

Why I’m Logging Off Instagram

I came to a realisation when lying in bed last night that Instagram just really isn’t good for one’s self-esteem

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@Instagram

An increase in sales, demand and brand awareness a An increase in sales, demand and brand awareness are not the only things influencers bring to the table - 🔗 in bio for full article 💫
Simple as Simple as
A five year plan? U crazy?? 🤯 I made a five ye A five year plan? U crazy?? 🤯

I made a five year plan in my final year of uni and looking back, probably wasn’t a great idea. However, I have ticked a few of those things off and didn’t take into consideration that one of those years would be spent in a global pandemic. 

Even though it’s a crazy thought to have a five year plan, I’ve updated the original and created a new one - it’s over on the blog now 🙋🏻‍♀️
Book 2 of 2021 | ⭐️⭐️⭐️⭐️⭐️ N Book 2 of 2021 | ⭐️⭐️⭐️⭐️⭐️

No big review for this one, just read it! And check out the @highperformance podcast with him too - obsessed!
Discovering the term ‘No Zero Days’ was probab Discovering the term ‘No Zero Days’ was probably one of the best things to happen to me last year 👩🏻‍💻
When influencer marketing first became a real stra When influencer marketing first became a real strategy in marketing plans, brands wanted to work with the biggest influencers on social media. 

Then brands started to realize the value of micro influencers (those with 10,000+ followers). 

Now? The new trend is working with nano influencers - those with 1,000-10,000 followers or often even less. So what are the benefits of working with nano influencers in comparison to macro influencers (those with 100,000+ followers)? ⬇️

1. They have a close relationship with their followers 🙋🏻‍♀️
2. Often a higher rate of engagement 📈
3. Trusted by their audience (the influencer next door) 🥰
4. Very niche area of influence 🗣
5. Less costly than the Kim K’s 💸

Full blog post live now 🖤
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Orlagh Claire

About OC

Orlagh Claire began as a hobby while at university and has since become an award-winning blog for students and young professionals navigating the working world.

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