How to Go Viral, the Ocean Spray Way

If you thought I would have the ultimate how-to guide on how to make a post go viral on social media, then you my friend,…

You Don’t Even Go Here: The Influencers Promoting Anglia Ruskin University …

Let’s talk about influencers. What do they do and who do they influence? Influencers are often people on social media and the internet that amass…

Read the Room: Was the bPerfect Launch Event Necessary?

I’ve been debating all day whether to write this blog post, but as time has went on, my blood has continued to boil. I’ve been…

If the Marketer Can’t Get it Right, How Can the Influencer?

Being a social media influencer is a lucrative career. From the outside, it looks like a lot of traveling to luxurious islands, free products every…

Why Don’t Network Marketers Use #Ad?

These two little letters seem to cause a lot of controversy on social media. Some of us like them, some of us don’t. Some of…

Is This the End for TikTok Already?

Yesterday, Instagram revealed a new feature called ‘Reels’. What that means is, Instagram is now allowing you to create videos in the exact same form…

Influencer Marketing VS Network Marketing

Hello and welcome to another short Ted Talk about influencer marketing. Today’s hot topic is about network marketing and comparing it to influencer marketing. What…

Is the Beauty Industry Controlled by Influencers?

Do you remember a time when your favourite glossy magazine influenced the beauty products that you purchased? It would be the beauty editors’ reviews that…

Why Brands Need Diversity in Marketing

Diversity. It’s what we’ve been crying out for, for so long. You know it, I know it, and the brands know it. Yet, when a…

Where Did the Virtual Influencers Go?

It was around this time last year when I first learnt of virtual influencers. I was in the midst of writing my dissertation (those three…