We’re all used to our favourite influencers posting outfit pictures on street corners of London, New York and Milan. We enjoy their content showing us the coolest bars and restaurants. We’ve…
Can you teach someone to be an influencer? Is this the leader/entrepreneur debate all over again? Is someone born an influencer or do they develop the skills to become one? Could…
Probably my biggest pet peeve within the influencer marketing industry is when influencers don’t declare adverts, sponsored posts, affiliate links or if something has been gifted. There has been so much…
A recent report on influencer marketing in the US caught my attention this week in terms of diversity within the industry. There were a lot of very interesting facts and figures;…
It’s been a while since I’ve written about my favourite campaigns as I used to do during my time at university. Notably, I have written about my favourite Halloween campaigns and…
Last week, my Twitter feed was taken over by everyone talking about Mike Bloomberg. Even though I live in America, I have taken no interest in the presidential election whatsoever as…
It’s been quite a year for Influencer Marketing (IM). With more organizations starting to understand its impact and benefits, adding more budget to their IM department and micro-influencers coming to the…
Last week Twitter went a little crazy over an ad from Manchester City Football Club asking for influencers to attend their home games and to try to recruit more fans for…
Last week I noticed a couple of campaigns and posts from companies in the UK lending a hand to another company. There were a lot of positive reactions, praises and sharing…
From studying, researching and working in Influencer Marketing, my absolute pet peeve is seeing influencers promote products like diet teas and shakes. They are also grouped under a term called ‘BANJO…
