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PR

  • Influencer Marketing
  • January 24, 2022
  • by Orlagh

17 Influencer Marketing Trends to Look Out For in 2022

Due to the popularity of 2021’s Influencer Marketing Trends Predictions blog post that I wrote, I thought I would sit

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  • Influencer Marketing
  • January 6, 2022
  • by Orlagh

4 Benefits to Hiring an Influencer to Promote Your Small Business

Influencer marketing has been growing at a massive rate over the last few years. This has not only helped influencers

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  • Career Advice
  • December 15, 2021
  • by Orlagh

Why I Quit Two Jobs in Seven Months

Hello. It’s been a while since I wrote something personal. In fact, it’s been a while since I’ve written anything

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  • Influencer Marketing
  • November 15, 2021
  • by Orlagh

The Ethics of Online Influencers

This article originally appeared in the Autumn 2021 issue of Strategic Magazine. We all have a moral compass, yet sometimes, when

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  • Influencer Marketing
  • September 20, 2021
  • by Orlagh

Wait, Am I A Marketer Now?

I’ve been working in influencer marketing for around two years now, and writing about influencers for as long as I

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  • Influencer Marketing
  • April 6, 2021
  • by Orlagh

Will We Soon Consume Influencer Content by Paying Subscription Fees?

A few months ago I heard rumblings of subscription fees coming to Instagram. Top influencers would be able to monetise

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  • Influencer Marketing
  • March 3, 2021
  • by Orlagh

Everything You Need to Know About the Granfluencer

Oh yes, don’t think because you’re young, hip and can bust a few moves on TikTok that you’re having all

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  • Influencer Marketing
  • February 26, 2021
  • by Orlagh

5 Ways Influencers Add Value to Brand Campaigns

Proving the value of influencer marketing can be a tough job. Trying to explain the return on investment for PR

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  • Influencer Marketing
  • February 24, 2021
  • by Orlagh

What Instagram Must Do To Stay Relevant

You may have read that headline and said, ‘Wait, what? Instagram isn’t becoming irrelevant, it’s the biggest social media platform

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  • Influencer Marketing
  • February 17, 2021
  • by Orlagh

Five Reasons to Work With Nano Influencers

By now you probably know what an influencer is. However, your definition of an influencer is probably very different than

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  • Career Advice
  • February 15, 2021
  • by Orlagh

6 Ways to Gain PR Experience While at University

During my Business and PR degree, I sometimes wondered whether experience in the working world was actually more beneficial than

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  • Influencer Marketing
  • February 3, 2021
  • by Orlagh

The Influencer Pay Gap

We are all well aware that within the working world, there are pay gaps. There are large discrepancies between how

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Orlagh Claire

A resource for the everyday 20-something trying to navigate life. Through travel, adventure, literature, career and more.

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