Wait, Am I A Marketer Now?
Wait, Am I A Marketer Now?
I’ve been working in influencer marketing for around two years now, and writing about influencers for as long as I
PR
Will We Soon Consume Influencer Content by Paying Subscription Fees?
Will We Soon Consume Influencer Content by Paying Subscription Fees?
A few months ago I heard rumblings of subscription fees coming to Instagram. Top influencers would be able to monetise
Everything You Need to Know About the Granfluencer
Everything You Need to Know About the Granfluencer
Oh yes, don’t think because you’re young, hip and can bust a few moves on TikTok that you’re having all
5 Ways Influencers Add Value to Brand Campaigns
5 Ways Influencers Add Value to Brand Campaigns
Proving the value of influencer marketing can be a tough job. Trying to explain the return on investment for PR
What Instagram Must Do To Stay Relevant
What Instagram Must Do To Stay Relevant
You may have read that headline and said, ‘Wait, what? Instagram isn’t becoming irrelevant, it’s the biggest social media platform
Five Reasons to Work With Nano Influencers
Five Reasons to Work With Nano Influencers
By now you probably know what an influencer is. However, your definition of an influencer is probably very different than
6 Ways to Gain PR Experience While at University
6 Ways to Gain PR Experience While at University
During my Business and PR degree, I sometimes wondered whether experience in the working world was actually more beneficial than
The Influencer Pay Gap
The Influencer Pay Gap
We are all well aware that within the working world, there are pay gaps. There are large discrepancies between how
15 Influencer Marketing Trends to Expect in 2021
15 Influencer Marketing Trends to Expect in 2021
Hello and welcome to my very long TedTalk on what trends I expect in 2021 when it comes to influencer
Are Influencers Above the Law?
Are Influencers Above the Law?
Last week a few influencers were caught on camera at a house party to celebrate New Year’s Eve. The influencers
No Ad, No Consequences?
No Ad, No Consequences?
One of my biggest pet peeves with the influencer marketing industry is influencers not declaring ads. I’ve said it time,
How to Go Viral, the Ocean Spray Way
How to Go Viral, the Ocean Spray Way
If you thought I would have the ultimate how-to guide on how to make a post go viral on social
