17 Influencer Marketing Trends to Look Out For in 2022
17 Influencer Marketing Trends to Look Out For in 2022
Due to the popularity of 2021’s Influencer Marketing Trends Predictions blog post that I wrote, I thought I would sit
PR
4 Benefits to Hiring an Influencer to Promote Your Small Business
4 Benefits to Hiring an Influencer to Promote Your Small Business
Influencer marketing has been growing at a massive rate over the last few years. This has not only helped influencers
Why I Quit Two Jobs in Seven Months
Why I Quit Two Jobs in Seven Months
Hello. It’s been a while since I wrote something personal. In fact, it’s been a while since I’ve written anything
The Ethics of Online Influencers
The Ethics of Online Influencers
This article originally appeared in the Autumn 2021 issue of Strategic Magazine. We all have a moral compass, yet sometimes, when
Wait, Am I A Marketer Now?
Wait, Am I A Marketer Now?
I’ve been working in influencer marketing for around two years now, and writing about influencers for as long as I
Will We Soon Consume Influencer Content by Paying Subscription Fees?
Will We Soon Consume Influencer Content by Paying Subscription Fees?
A few months ago I heard rumblings of subscription fees coming to Instagram. Top influencers would be able to monetise
Everything You Need to Know About the Granfluencer
Everything You Need to Know About the Granfluencer
Oh yes, don’t think because you’re young, hip and can bust a few moves on TikTok that you’re having all
5 Ways Influencers Add Value to Brand Campaigns
5 Ways Influencers Add Value to Brand Campaigns
Proving the value of influencer marketing can be a tough job. Trying to explain the return on investment for PR
What Instagram Must Do To Stay Relevant
What Instagram Must Do To Stay Relevant
You may have read that headline and said, ‘Wait, what? Instagram isn’t becoming irrelevant, it’s the biggest social media platform
Five Reasons to Work With Nano Influencers
Five Reasons to Work With Nano Influencers
By now you probably know what an influencer is. However, your definition of an influencer is probably very different than
6 Ways to Gain PR Experience While at University
6 Ways to Gain PR Experience While at University
During my Business and PR degree, I sometimes wondered whether experience in the working world was actually more beneficial than
The Influencer Pay Gap
The Influencer Pay Gap
We are all well aware that within the working world, there are pay gaps. There are large discrepancies between how
