Do you remember a time when your favourite glossy magazine influenced the beauty products that you purchased? It would be the beauty editors’ reviews that would make or break a product. Now though? Do you even read magazines? Do you know who the beauty journalists are? Do they have any…
A newspaper cutting has been doing the rounds on Twitter showing who is an ‘essential worker’ and who isn’t (according to 1,000 or so people in Singapore). Of course, the essential workers are nurses, doctors, shopkeepers, cleaners and deliverymen (or women). Does anyone know what a Hawker is? Who made…
Diversity. It’s what we’ve been crying out for, for so long. You know it, I know it, and the brands know it. Yet, when a lot of brands do try and diversify their marketing strategies or their social media feeds, it almost seems forced. Now though, because of the largest…
It was around this time last year when I first learnt of virtual influencers. I was in the midst of writing my dissertation (those three weeks went by quite quickly) and came across the term while researching influencer marketing trends. Related: How I Wrote My Dissertation In Three Weeks I…
I’m sure you’ve heard of the TikTok app by now, right? The video platform a little like Vine (RIP) but longer in length and with the ability to pause and continue with a new taking. TikTok has been taking over my Twitter and Instagram feeds with everyone slowly migrating to…
There are many ways of getting information out far and wide in today’s world. We have the news on TV, online and in the papers, we have social media and we have word of mouth. Donald Trump would ask that you don’t listen to or read the news on channels…
I learnt about crisis management and crisis communications at university, but never had to actually use what I had learnt. Unless I was applying for a job in a crisis management position, I would hope that I wouldn’t have to use them. When I think about crisis communications, I think…
Right now, a lot of businesses face uncertainty. Small businesses have been forced to close, or lay-off staff. Other businesses have had to come up with new ways to adapt to the situation, offering delivery services or pick-up only. Other businesses have had to try and cope with the new…
We’re all used to our favourite influencers posting outfit pictures on street corners of London, New York and Milan. We enjoy their content showing us the coolest bars and restaurants. We’ve become accustomed to watching them live their best lives on press trips to the Maldives, Hollywood and Ibiza. Given…
Can you teach someone to be an influencer? Is this the leader/entrepreneur debate all over again? Is someone born an influencer or do they develop the skills to become one? Could I (or anyone else) devise a strategy and say, “follow these steps and by the end of the year…