How to Go Viral, the Ocean Spray Way

How to Go Viral, the Ocean Spray Way

If you thought I would have the ultimate how-to guide on how to make a post go viral on social media, then you my … View Post
You Don’t Even Go Here: The Influencers Promoting Anglia Ruskin University Who Didn’t Actually Attend the University

You Don’t Even Go Here: The Influencers Promoting Anglia Ruskin University Who Didn’t Actually Attend the University

Let’s talk about influencers. What do they do and who do they influence? Influencers are often people on social media and the internet … View Post
If the Marketer Can’t Get it Right, How Can the Influencer?

If the Marketer Can’t Get it Right, How Can the Influencer?

Being a social media influencer is a lucrative career. From the outside, it looks like a lot of traveling to luxurious islands, free products … View Post
Why Don’t Network Marketers Use #Ad?

Why Don’t Network Marketers Use #Ad?

These two little letters seem to cause a lot of controversy on social media. Some of us like them, some of us don’t. … View Post
Is This the End for TikTok Already?

Is This the End for TikTok Already?

Yesterday, Instagram revealed a new feature called ‘Reels’. What that means is, Instagram is now allowing you to create videos in the exact same … View Post
Influencer Marketing VS Network Marketing

Influencer Marketing VS Network Marketing

Hello and welcome to another short Ted Talk about influencer marketing. Today’s hot topic is about network marketing and comparing it to influencer … View Post
Is the Beauty Industry Controlled by Influencers?

Is the Beauty Industry Controlled by Influencers?

Do you remember a time when your favourite glossy magazine influenced the beauty products that you purchased? It would be the beauty editors’ reviews … View Post
Is PR ‘Essential’?

Is PR ‘Essential’?

A newspaper cutting has been doing the rounds on Twitter showing who is an ‘essential worker’ and who isn’t (according to 1,000 or so … View Post
Why Brands Need Diversity in Marketing

Why Brands Need Diversity in Marketing

Diversity. It’s what we’ve been crying out for, for so long. You know it, I know it, and the brands know it. … View Post
Where Did the Virtual Influencers Go?

Where Did the Virtual Influencers Go?

It was around this time last year when I first learnt of virtual influencers. I was in the midst of writing my dissertation (those … View Post