PR

Influencer Marketing
April 6, 2021

Will We Soon Consume Influencer Content by Paying Subscription Fees?

A few months ago I heard rumblings of subscription fees coming to Instagram. Top influencers would be able to monetise

Influencer Marketing
March 3, 2021

Everything You Need to Know About the Granfluencer

Oh yes, don’t think because you’re young, hip and can bust a few moves on TikTok that you’re having all

Influencer Marketing
February 26, 2021

5 Ways Influencers Add Value to Brand Campaigns

Proving the value of influencer marketing can be a tough job. Trying to explain the return on investment for PR

Influencer Marketing
February 24, 2021

What Instagram Must Do To Stay Relevant

You may have read that headline and said, ‘Wait, what? Instagram isn’t becoming irrelevant, it’s the biggest social media platform

Influencer Marketing
February 17, 2021

Five Reasons to Work With Nano Influencers

By now you probably know what an influencer is. However, your definition of an influencer is probably very different than

Career Advice
February 15, 2021

6 Ways to Gain PR Experience While at University

During my Business and PR degree, I sometimes wondered whether experience in the working world was actually more beneficial than

Influencer Marketing
February 3, 2021

The Influencer Pay Gap

We are all well aware that within the working world, there are pay gaps. There are large discrepancies between how

Influencer Marketing
January 13, 2021

15 Influencer Marketing Trends to Expect in 2021

Hello and welcome to my very long TedTalk on what trends I expect in 2021 when it comes to influencer

Influencer Marketing
January 4, 2021

Are Influencers Above the Law?

Last week a few influencers were caught on camera at a house party to celebrate New Year’s Eve. The influencers

Influencer Marketing
December 2, 2020

No Ad, No Consequences?

One of my biggest pet peeves with the influencer marketing industry is influencers not declaring ads. I’ve said it time,

Influencer Marketing
October 21, 2020

How to Go Viral, the Ocean Spray Way

If you thought I would have the ultimate how-to guide on how to make a post go viral on social

Influencer Marketing
October 6, 2020

You Don’t Even Go Here: The Influencers Promoting Anglia Ruskin University Who Didn’t Actually Attend the University

Let’s talk about influencers. What do they do and who do they influence? Influencers are often people on social media

PR