Does Influencer Marketing Belong in the Sports Industry?

Last week Twitter went a little crazy over an ad from Manchester City Football Club asking for influencers to attend their home games and to try to recruit more fans for…

Are Companies Doing Good Just to Look Good?

Last week I noticed a couple of campaigns and posts from companies in the UK lending a hand to another company. There were a lot of positive reactions, praises and sharing…

Influencers with a Social Cause: The No Filter No Future Campaign

From studying, researching and working in Influencer Marketing, my absolute pet peeve is seeing influencers promote products like diet teas and shakes. They are also grouped under a term called ‘BANJO…

New Job, New Sector, New Me

On Monday of this week, I started my new job in New York. I am continuing to work in Influencer Marketing, which at the moment, is the career path that I…

Is ‘Influencer Privilege’ a Thing?

Last Thursday was a huge day for the lives of many students across the UK and Ireland as they received their A Level and Leaving Cert results. I remember clearly the…

Is PR a Young Person’s Career?

In case you have clicked onto this blog post in a fit of rage, ready to go all ‘keyboard-warrior’ in my comments section, I can promise I am not saying that…

What It’s Really Like to Study PR

If you don’t already know, last week I graduated from university (not that I’ve plastered it all over social media or anything). It felt like a long time coming but also,…

What Even is PR in Today’s World?

I have just completed a four year degree in Business with Public Relations (PR). I spent one of those years working as a PR Assistant for a beauty company in London.…

The UK’s Best PR Student Blogger 2019

A few weeks ago I was named the UK’s Best PR Student Blogger of 2019. You could say it was quite a way to top off my final year of university,…

How Instagram Hiding Likes May Affect Influencer Marketers

I had a post almost ready to go tonight about Instagram hiding likes and the reasons I welcomed the idea. The blog was actually titled ‘Why I Sometimes Wish Social Media…